Funding · Commerce & Consumer Brands
Hocco raises ₹100 crore Series C from Sauce.vc
By Startup Enthusiast ·
- Date
- Company
- Hocco
- What it does
- Ice cream manufacturer and retailer
- Kind
- Funding
- Amount
- ₹100 Cr
- Stage
- Series C
- Based in
- Ahmedabad
- Founded
- 2022
What they do
Hocco makes and sells ice cream through parlours, pushcarts, and quick commerce platforms
What happened
It raised ₹100 crore (≈$10.7 million) in Series C funding from existing investor Sauce.vc
Why it matters
The company plans to double manufacturing capacity and targets ₹900 crore revenue in FY27
The details
- Hocco raised ₹100 crore (≈$10.7 million) in a Series C round.
- The round was led by existing investor Sauce.vc.
- The company's pre-money valuation was ₹2,500 crore (≈$267 million).
- Total funds raised to date stand at ₹481 crore.
- The previous round was ₹115 crore from Sauce.vc and Chona family office in May 2025.
- Funds will be used to augment manufacturing capacity to 4 lakh litres/day from 2.5 lakh litres/day.
- A new manufacturing plant in Panipat commenced operations this week.
- Hocco plans to open another plant in South India next year.
The bigger picture
- Hocco sits between legacy and new-age ice cream brands.
- It competes with Kwality Wall's, Vadilal, Amul, Mother Dairy, Havmor, NOTO, Naturals, and Go Zero.
- The company is eyeing a public listing in the next three years.
- It is also looking to raise a larger round of ₹400-500 crore from PE investors soon.
About the business
- Hocco is an ice cream manufacturer and retailer headquartered in Ahmedabad.
- It has a significant presence in North and Western India.
- Expansion strategy varies by state: Telangana and Chennai via retail, Karnataka and West Bengal via quick commerce, Delhi NCR via pushcarts.
- It operates 200 self-owned parlours and restaurants, which drive 5% of sales.
- 75% of sales come from general trade (traditional retail outlets).
- 20% of sales come from quick commerce platforms like Instamart, Blinkit, and Zepto.
- It has about 3,300 pushcarts and targets 5,000 by next summer.
- The company offers about 200 SKUs under its umbrella.
- Parent company also runs premium brand 'Huber and Holly' (~20 parlours) and kulfi brand 'Chillfi'.
- FY26 revenue was ₹532 crore with an EBITDA loss of 10-12% (~₹63 crore).
What happens next
- Augment manufacturing capacity to 4 lakh litres/day from 2.5 lakh litres/day.
- Open another plant in South India next year.
- May explore contract manufacturing as demand exceeds supply.
- Launch new flavours: ice cream cake tins under Huber and Holly, mud kulfis under Chillfi, bun-maska-and-jam flavoured ice cream, and new fruit flavours under Hocco.
- Target EBITDA breakeven in FY27 on ₹900 crore revenue.
- Eye public listing in the next three years.
- Look to raise a larger round of ₹400-500 crore from PE investors in the near future.
The deal
- Type
- funding
Investors
- Sauce.vc (lead) — Existing investor in Hocco.
Founders
- Ankit Chona, Founder and Managing Director
About Hocco
- Product
- Ice cream products and related desserts.
- Customers
- Retail consumers, general trade partners, quick commerce buyers, and foodservice outlets.
- How it makes money
- Makes money by selling packaged ice cream through retail distribution and foodservice channels.
- What sets it apart
- Built a premium brand with broad distribution and expanding manufacturing capacity.
- Operations
- Uses general trade, quick commerce, and region-specific go-to-market strategies, with manufacturing expansion underway.