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Funding · Commerce & Consumer Brands

Hocco raises ₹100 crore Series C from Sauce.vc

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Date
Company
Hocco
What it does
Ice cream manufacturer and retailer
Kind
Funding
Amount
₹100 Cr
Stage
Series C
Based in
Ahmedabad
Founded
2022
Sector
Commerce & Consumer Brands

What they do

Hocco makes and sells ice cream through parlours, pushcarts, and quick commerce platforms

What happened

It raised ₹100 crore (≈$10.7 million) in Series C funding from existing investor Sauce.vc

Why it matters

The company plans to double manufacturing capacity and targets ₹900 crore revenue in FY27

The details

  • Hocco raised ₹100 crore (≈$10.7 million) in a Series C round.
  • The round was led by existing investor Sauce.vc.
  • The company's pre-money valuation was ₹2,500 crore (≈$267 million).
  • Total funds raised to date stand at ₹481 crore.
  • The previous round was ₹115 crore from Sauce.vc and Chona family office in May 2025.
  • Funds will be used to augment manufacturing capacity to 4 lakh litres/day from 2.5 lakh litres/day.
  • A new manufacturing plant in Panipat commenced operations this week.
  • Hocco plans to open another plant in South India next year.

The bigger picture

  • Hocco sits between legacy and new-age ice cream brands.
  • It competes with Kwality Wall's, Vadilal, Amul, Mother Dairy, Havmor, NOTO, Naturals, and Go Zero.
  • The company is eyeing a public listing in the next three years.
  • It is also looking to raise a larger round of ₹400-500 crore from PE investors soon.

About the business

  • Hocco is an ice cream manufacturer and retailer headquartered in Ahmedabad.
  • It has a significant presence in North and Western India.
  • Expansion strategy varies by state: Telangana and Chennai via retail, Karnataka and West Bengal via quick commerce, Delhi NCR via pushcarts.
  • It operates 200 self-owned parlours and restaurants, which drive 5% of sales.
  • 75% of sales come from general trade (traditional retail outlets).
  • 20% of sales come from quick commerce platforms like Instamart, Blinkit, and Zepto.
  • It has about 3,300 pushcarts and targets 5,000 by next summer.
  • The company offers about 200 SKUs under its umbrella.
  • Parent company also runs premium brand 'Huber and Holly' (~20 parlours) and kulfi brand 'Chillfi'.
  • FY26 revenue was ₹532 crore with an EBITDA loss of 10-12% (~₹63 crore).

What happens next

  • Augment manufacturing capacity to 4 lakh litres/day from 2.5 lakh litres/day.
  • Open another plant in South India next year.
  • May explore contract manufacturing as demand exceeds supply.
  • Launch new flavours: ice cream cake tins under Huber and Holly, mud kulfis under Chillfi, bun-maska-and-jam flavoured ice cream, and new fruit flavours under Hocco.
  • Target EBITDA breakeven in FY27 on ₹900 crore revenue.
  • Eye public listing in the next three years.
  • Look to raise a larger round of ₹400-500 crore from PE investors in the near future.

The deal

Type
funding

Investors

  • Sauce.vc (lead) — Existing investor in Hocco.

Founders

  • Ankit Chona, Founder and Managing Director

About Hocco

Product
Ice cream products and related desserts.
Customers
Retail consumers, general trade partners, quick commerce buyers, and foodservice outlets.
How it makes money
Makes money by selling packaged ice cream through retail distribution and foodservice channels.
What sets it apart
Built a premium brand with broad distribution and expanding manufacturing capacity.
Operations
Uses general trade, quick commerce, and region-specific go-to-market strategies, with manufacturing expansion underway.

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