Analysis · Commerce & Consumer Brands

Roli Shrivastava leads Hocco's marketing and innovation

By Startup Enthusiast · 16 February 2026

What they do

Hocco makes ice cream, ready-to-eat meals, and restaurant offerings

Roli Shrivastava joined as Head of Marketing in 2018 and expanded the brand

Under her, Hocco launched Aamchi ice cream and Bijlee, India's first caffeinated ice candy

Roli Shrivastava is the Head of Marketing at Hocco.
She joined Hocco in 2018.
She started her career at Airtel in sales across Chandigarh, Amritsar, and Hyderabad.
Later she held online marketing roles at Snapdeal and Zomato.
Under her leadership, Hocco expanded into restaurants and ready-to-eat offerings.
Hocco strengthened its presence in Gujarat and the USA.
Hocco re-entered the ice cream market in 2023.
Hocco launched Aamchi ice cream (mango-flavoured, nostalgia-themed, targeting Gen Z).
Hocco launched Bijlee, India's first caffeinated ice candy.

The Bijlee launch was a learning moment; consumer resonance was built through listening and adaptation.
Hocco's brand positioning is 'chill friend', waging a 'super chilled out war on urgency'.
Roli Shrivastava's focus is on product-led innovation, emotional resonance, accessibility, and culturally rooted storytelling.

Hocco makes ice cream, ready-to-eat meals, and operates restaurants.
The company expanded into restaurants and ready-to-eat offerings under Roli Shrivastava's leadership.
Hocco strengthened its presence in Gujarat and the USA.
Hocco re-entered the ice cream market in 2023.
Hocco launched Aamchi ice cream (mango-flavoured, nostalgia-themed, targeting Gen Z).
Hocco launched Bijlee, India's first caffeinated ice candy.

Roli Shrivastava's focus: product-led innovation, emotional resonance, accessibility, culturally rooted storytelling.

Product: Ice cream products and related desserts.
Customers: Retail consumers, general trade partners, quick commerce buyers, and foodservice outlets.
How it makes money: Makes money by selling packaged ice cream through retail distribution and foodservice channels.
What sets it apart: Built a premium brand with broad distribution and expanding manufacturing capacity.
Operations: Uses general trade, quick commerce, and region-specific go-to-market strategies, with manufacturing expansion underway.