Hocco in talks for up to ₹400 Cr
By Abha Lohia ·
Hocco: revenue, valuation and funding and every story →
- Hocco is an Ahmedabad-based direct-to-consumer ice cream brand founded by Ankit Chona, from the family behind the Havmor ice cream label
- General Atlantic and ChrysCapital are discussing a ₹300-400 crore investment, mostly fresh capital, in the fast-growing company
- The round could value Hocco at ₹4,000-4,500 crore, around 80% above its previous valuation of ₹2,500 crore
What happened
- Two private equity firms are in talks to invest.
- Size is ₹300-400 crore, largely primary.
- Valuation may reach ₹4,000-4,500 crore.
Why it matters
- Last valuation was ₹2,500 crore.
- Rapid revenue growth drives the jump.
The business
- Premium D2C ice cream brand based in Ahmedabad.
The founders
- From the family behind Havmor ice creams
Who put in money
- General Atlantic in talks — Global growth investor
- ChrysCapital in talks — Indian private equity firm
What happens next
- Talks to conclude
Words to know
- Primary capital
- New money going into the company
Terms in this story
- Valuation: A startup's valuation is the price investors agree the whole company is worth. For young companies it is set by negotiation and comparison, not by a formula.
- D2C: A D2C, or direct-to-consumer, brand makes its own products and sells them straight to buyers, mostly online, without a shop owner or distributor in between. The brand owns the customer relationship and the data, but also carries the cost of finding every buyer.
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