Big FMCG firms eye Farmley stake
By Abha Lohia ·
Farmley: funding and every story →
- Farmley is a Noida-based healthy snacking brand, started in 2017, that sells nuts and dry fruits directly to consumers
- Early investors holding 31 per cent have put their shares up for sale, with a deal that could value it near ₹2,000 crore
- Emami, ITC, Britannia and Orkla India are reported suitors; first offers are expected by the end of October
What happened
- Early backers want to sell 31% of Farmley.
- Four food majors are said to be interested.
- The deal could value the firm at ₹2,000 crore.
- Preliminary bids are due by end of October.
Why it matters
- It shows big FMCG firms buying into new-age snack brands.
- Founders may also sell, which would make it a majority deal.
The business
- Farmley sells nuts and dry fruits.
- It began as a B2B supplier, then moved to direct-to-consumer.
- Founded in 2017 by IIT alumni.
The founders
Who put in money
- L Catterton Investor, holds 21% — Unlikely to sell now
- Omnivore Partners Investor
- DSG Consumer Partners Investor
- Alkemi Growth Capital Investor
- Insitor Partners Investor
- Indigram Labs Investor
- Trifecta Capital Investor
In numbers
32%Founders' combined stake · 2026
What happens next
- Preliminary bids expected by end of October.
Everything on Farmley → · All startup news on 14 October 2026 →
Is this Farmley? Get your “Featured on StopDown” badge →