Analysis · Commerce & Consumer Brands

Farmley releases third healthy snacking report

What they do

Farmley makes healthy snacks like nuts and protein bars

It released the third edition of its Healthy Snacking Report at IHSS 2026

The survey of over 6,000 people shows 86% consider protein when choosing snacks

Farmley released the third edition of its Healthy Snacking Report at the IHSS 2026 event.
The report is based on a survey of over 6,000 participants across age groups, professions, and cities.
86% of respondents said protein influences their snack choices.
32% of respondents are willing to pay a premium for protein-rich products.
61% of respondents prefer snacks sweetened with jaggery or dates over refined sugar.
Ingredient transparency is the most important factor for 62% of respondents when choosing a snack brand.
Over half of women surveyed are interested in snacks that support nutritional needs during menstrual cycle phases.
31% of respondents prefer Blinkit for buying snacks, 16% prefer Zepto, and 15% prefer Instamart.

The report highlights shifting consumer preferences toward healthier snacking in India.
It shows a strong demand for protein-rich and naturally sweetened options.
The findings can help Farmley and other brands tailor their products and marketing strategies.

Farmley is a healthy snack brand that sells products like nuts, seeds, and protein bars.
It focuses on clean ingredients and transparent labeling.
The company operates primarily through online channels including quick-commerce platforms.
It has published multiple editions of the Healthy Snacking Report to track consumer trends.

Product: Preservative-free healthy snacks, including roasted nuts, makhana-based munchies, date bites, and trail mixes.
Customers: Health-conscious consumers looking for wholesome snacking alternatives.
How it makes money: Sells packaged healthy snacks directly to consumers and through retail channels.
What sets it apart: Direct sourcing from over 5,000 farmers and in-house processing across five units to ensure quality and traceability.
Operations: Operates five processing units and distributes products across online marketplaces, D2C website, and offline retail stores.