Funding · Commerce & Consumer Brands
MeMeraki gets ₹1 crore from four Sharks on Shark Tank India
By Startup Enthusiast ·
- Date
- Company
- MeMeraki
- What it does
- Culture-tech platform for Indian arts
- Kind
- Funding
- Amount
- ₹1 crore
- Founded
- 2019
What they do
MeMeraki is a culture-tech platform that gives tech-based market access to traditional Indian arts and crafts
What happened
It raised ₹1 crore for 4% equity from Varun Alagh, Namita Thapar, Kunal Bahl and Viraj Bahl on Shark Tank India
Why it matters
The company is already profitable and aims to become a ₹100 crore-plus business in 4-5 years
The details
- MeMeraki raised ₹1 crore from four Sharks on Shark Tank India.
- The investors were Varun Alagh, Namita Thapar, Kunal Bahl and Viraj Bahl.
- The deal gave them 4% equity, valuing the company at ₹25 crore post-money.
- Founder Yosha Gupta had originally asked for ₹50 lakh for 1.67% equity on the show.
- The Sharks praised her business clarity and disciplined scaling approach.
- The funds will be used to strengthen technology, expand enterprise partnerships and deepen artisan engagement.
- MeMeraki aims to become a ₹100 crore-plus business in 4-5 years through enterprise expansion and global demand.
The bigger picture
- MeMeraki is already profitable in the current financial year, which is rare for a startup at this stage.
- It has a diversified revenue model with 60% from consumers and 40% from enterprise clients.
- Enterprise clients include GMR Hyderabad Airport, Ministry of Culture, Science City Kolkata and Apollo Hospitals.
- The company has been part of accelerator programs like Google for Startups (women founders) and Meta XR Accelerator.
About the business
- MeMeraki uses technology to give market access to traditional Indian arts and crafts.
- It works with over 500 master artisans and over 300 traditional art forms.
- The platform offers over 10,000 handcrafted products and reaches audiences in over 40 countries.
- Its business model has three verticals: curated learning, handcrafted products, and enterprise services (installations, murals, campaigns, cultural advisory).
- Revenue is split 60% from consumers and 40% from enterprise clients.
- The company reached profitability in the current financial year.
What happens next
- Strengthen the technology backbone of the platform.
- Expand enterprise partnerships with more large clients.
- Work more closely with artisans through onboarding, design help and research-led documentation.
- Target ₹100 crore-plus business in 4-5 years via enterprise expansion, global consumer demand and public/private partnerships.
The deal
- Type
- equity
Investors
- Varun Alagh (investor) — Shark on Shark Tank India, co-founder of Mamaearth.
- Namita Thapar (investor) — Shark on Shark Tank India, executive director of Emcure Pharmaceuticals.
- Kunal Bahl (investor) — Shark on Shark Tank India, co-founder of Snapdeal.
- Viraj Bahl (investor) — Shark on Shark Tank India, founder of Veeba.
Founders
- Yosha Gupta, Founder and CEO
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