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Funding · Commerce & Consumer Brands

MeMeraki gets ₹1 crore from four Sharks on Shark Tank India

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Date
Company
MeMeraki
What it does
Culture-tech platform for Indian arts
Kind
Funding
Amount
₹1 crore
Founded
2019
Sector
Commerce & Consumer Brands

What they do

MeMeraki is a culture-tech platform that gives tech-based market access to traditional Indian arts and crafts

What happened

It raised ₹1 crore for 4% equity from Varun Alagh, Namita Thapar, Kunal Bahl and Viraj Bahl on Shark Tank India

Why it matters

The company is already profitable and aims to become a ₹100 crore-plus business in 4-5 years

The details

  • MeMeraki raised ₹1 crore from four Sharks on Shark Tank India.
  • The investors were Varun Alagh, Namita Thapar, Kunal Bahl and Viraj Bahl.
  • The deal gave them 4% equity, valuing the company at ₹25 crore post-money.
  • Founder Yosha Gupta had originally asked for ₹50 lakh for 1.67% equity on the show.
  • The Sharks praised her business clarity and disciplined scaling approach.
  • The funds will be used to strengthen technology, expand enterprise partnerships and deepen artisan engagement.
  • MeMeraki aims to become a ₹100 crore-plus business in 4-5 years through enterprise expansion and global demand.

The bigger picture

  • MeMeraki is already profitable in the current financial year, which is rare for a startup at this stage.
  • It has a diversified revenue model with 60% from consumers and 40% from enterprise clients.
  • Enterprise clients include GMR Hyderabad Airport, Ministry of Culture, Science City Kolkata and Apollo Hospitals.
  • The company has been part of accelerator programs like Google for Startups (women founders) and Meta XR Accelerator.

About the business

  • MeMeraki uses technology to give market access to traditional Indian arts and crafts.
  • It works with over 500 master artisans and over 300 traditional art forms.
  • The platform offers over 10,000 handcrafted products and reaches audiences in over 40 countries.
  • Its business model has three verticals: curated learning, handcrafted products, and enterprise services (installations, murals, campaigns, cultural advisory).
  • Revenue is split 60% from consumers and 40% from enterprise clients.
  • The company reached profitability in the current financial year.

What happens next

  • Strengthen the technology backbone of the platform.
  • Expand enterprise partnerships with more large clients.
  • Work more closely with artisans through onboarding, design help and research-led documentation.
  • Target ₹100 crore-plus business in 4-5 years via enterprise expansion, global consumer demand and public/private partnerships.

The deal

Type
equity

Investors

  • Varun Alagh (investor) — Shark on Shark Tank India, co-founder of Mamaearth.
  • Namita Thapar (investor) — Shark on Shark Tank India, executive director of Emcure Pharmaceuticals.
  • Kunal Bahl (investor) — Shark on Shark Tank India, co-founder of Snapdeal.
  • Viraj Bahl (investor) — Shark on Shark Tank India, founder of Veeba.

Founders

  • Yosha Gupta, Founder and CEO

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