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Funding · Commerce & Consumer Brands

Actor Sara Ali Khan invests in The Souled Store

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The Souled Store logo
Date
Company
The Souled Store
What it does
Pop-culture apparel brand
Kind
Funding
Amount
Undisclosed
Based in
Mumbai
Sector
Commerce & Consumer Brands

What they do

The Souled Store is a Mumbai apparel brand known for clothing and merchandise linked to films, shows and sports teams

What happened

Actor Sara Ali Khan put money into the company in April 2026; the size of her stake was not made public

Why it matters

Its other backers include private equity firms such as Xponentia Capital and RPSG Capital

The details

  • Actor Sara Ali Khan invested in The Souled Store.
  • The amount was not disclosed.

The bigger picture

  • Celebrity investors often bring reach to consumer brands.

About the business

  • The Souled Store sells pop-culture apparel.

Investors

  • Sara Ali Khan (investor) — Film actor
  • Xponentia Capital (existing investor) — Private equity firm
  • RPSG Capital (existing investor) — Private equity firm

Other articles talking about it

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