Acquisition · Commerce & Consumer Brands

Emami to fully acquire Axiom Ayurveda for ₹200 crore

By Startup Enthusiast · 3 April 2026

What they do

Axiom Ayurveda makes aloe vera drinks, health juices and beauty products under brands like AloFrut

Emami will buy the remaining 73.5% stake in phases, completing the deal by June 30, 2026

The acquisition marks Emami's formal entry into the beverage segment, adding a fast-growing profitable brand

Emami will fully acquire Axiom Ayurveda, the maker of AloFrut juice, for up to ₹200 crore.
A definitive agreement was signed on April 1, 2026.
Emami already held a 26.5% stake in Axiom since September 2023.
In the first tranche, Emami bought an additional 36.7% stake, raising its holding to 63.2%.
The remaining 36.7% stake will be bought in subsequent tranches over the next three months.
The full acquisition is expected to be completed by June 30, 2026.
After the first tranche, Axiom becomes a subsidiary of Emami.

The acquisition marks Emami's formal entry into the beverage segment.
Emami's growth strategy focuses on health foods, nutrition, pet care, and aloe vera-based fruit juice.
Emami's new-age portfolio (The Man Company, Brillare) grew 31% YoY in Q3 FY26.
Emami previously acquired The Man Company (2024) and a stake in Fur Ball Story (2022).

Axiom's portfolio includes AloFrut (aloe vera beverages), Axiom Jeevan Ras (health juices), and Mukti Gold (beauty products).
AloFrut is the flagship product, an aloe vera pulp-based drink positioned as a healthier alternative to carbonated beverages.
Axiom also sells mocktails, energy drinks, and ayurvedic juices.
The company has presence across general trade channels and government institutions.
Axiom reported revenue of ₹110 crore in FY25 and expects ₹180 crore in FY26.
The company is described as profitable and growing.