Results · Commerce & Consumer Brands
The Souled Store nears ₹500 crore in revenue
By Startup Enthusiast ·

- Date
- Company
- The Souled Store
- What it does
- Pop-culture apparel brand
- Kind
- Results
- Based in
- Mumbai
What they do
The Souled Store is a Mumbai apparel brand selling pop-culture clothing online and through a growing chain of stores
What happened
Revenue for FY25 climbed 37% to about ₹492 crore, taking the brand close to the ₹500 crore mark
Why it matters
Profit moved the other way, falling 38% to roughly ₹11 crore for the year despite the jump in sales
The details
- FY25 revenue was about ₹492 crore.
- That is 37% higher than the year before.
- Profit fell 38% to about ₹11 crore.
The bigger picture
- Sales grew fast while margins shrank, a common pattern during store expansion.
About the business
- The Souled Store sells fandom clothing online and offline.
Other articles talking about it
More on The Souled Store
- The Souled Store eyes deal at triple valuation29 September 2026 · Stake sale · ₹400–500 Cr
- The Souled Store turns profitable, eyes expansion18 April 2026 · Milestone
- Actor Sara Ali Khan invests in The Souled Store3 April 2026 · Funding
- The Souled Store buys rival brand Redwolf29 April 2025 · Acquisition
- The Souled Store plans up to Rs 2,000 crore IPO24 February 2025 · IPO · up to Rs 2,000 crore
- The Souled Store turns profitable as FY24 revenue jumps 55%20 February 2025 · Results · Rs 360 crore revenue
- The Souled Store plans Middle East entry in 202513 January 2025 · Launch
- Hardik Pandya invests in The Souled Store26 October 2024 · Funding