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Results · Commerce & Consumer Brands

The Souled Store nears ₹500 crore in revenue

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The Souled Store logo
Date
Company
The Souled Store
What it does
Pop-culture apparel brand
Kind
Results
Based in
Mumbai
Sector
Commerce & Consumer Brands

What they do

The Souled Store is a Mumbai apparel brand selling pop-culture clothing online and through a growing chain of stores

What happened

Revenue for FY25 climbed 37% to about ₹492 crore, taking the brand close to the ₹500 crore mark

Why it matters

Profit moved the other way, falling 38% to roughly ₹11 crore for the year despite the jump in sales

The details

  • FY25 revenue was about ₹492 crore.
  • That is 37% higher than the year before.
  • Profit fell 38% to about ₹11 crore.

The bigger picture

  • Sales grew fast while margins shrank, a common pattern during store expansion.

About the business

  • The Souled Store sells fandom clothing online and offline.

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