People · Commerce & Consumer Brands

Swapnil Bajpai named CEO of Swiggy Dineout and Scenes

What they do

Swiggy runs food delivery, quick commerce, dining reservations, and event experiences

Swapnil Bajpai, a seven-year veteran, is now CEO of Swiggy's Dineout and Scenes verticals

The going-out vertical has lower logistics costs and higher monetisation via commissions, prepaid deals, advertising, and ticketing

Swiggy appointed Swapnil Bajpai as CEO of its Dineout and Scenes verticals.
Bajpai had been at Swiggy for nearly seven years before this elevation.
He previously served as SVP and business head for Dineout, Assure, and Lynk.
He also led ads and monetisation for Swiggy's food delivery and dineout businesses.
Before Swiggy, Bajpai worked at Reckitt as regional sales manager and at Procter & Gamble in sales and market strategy roles.
Swiggy acquired Dineout in 2022.
Dineout handles table reservations, bill payments, and in-restaurant offers.
Scenes focuses on events, nightlife, and curated experiences.

The Dineout-Scenes vertical sits alongside Swiggy's food delivery and quick commerce businesses.
The going-out vertical has lower logistics costs and higher monetisation through commissions, prepaid deals, advertising, and ticketing.
This move mirrors Zomato's investment in dining-out offerings.

Swiggy runs food delivery and quick commerce through its main app.
Dineout provides table reservations, bill payments, and restaurant offers.
Scenes covers events, nightlife, and curated experiences.
The Dineout-Scenes vertical is a separate unit alongside the core delivery businesses.
The going-out vertical earns through commissions, prepaid deals, advertising, and ticketing.

Bajpai's mandate includes scaling merchant adoption across Dineout and Scenes.
He will focus on improving monetisation in the dining and experiences vertical.
He aims to deepen user engagement for both dining and experiences.