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Funding · Commerce & Consumer Brands

Nuvie raises $450K for healthy protein drinks

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Date
Company
Nuvie
What it does
Healthy ready-to-drink protein shakes
Kind
Funding
Amount
$450K
Stage
seed
Founded
2024
Sector
Commerce & Consumer Brands

What they do

Nuvie makes sugar-free protein shakes and cold coffee for busy Indians

What happened

The startup raised $450K to expand its product range and innovation

Why it matters

Founders aim for ₹12 Cr ARR by year-end 2026, focusing on taste and gut-friendly consistency

The details

  • Nuvie has raised $450K in funding to support its growth plans.
  • The startup launched in 2024 with a focus on healthy indulgence.
  • Co-founders Prashant Paliwal and Hem Narayan previously led Cult.fit.
  • They conducted research with over 500 customers before launching products.
  • The company uses viral marketing tactics like plane aisle pitches.
  • Funds will be used for product innovation and new variants.
  • Nuvie targets busy Indians and gym-goers with convenient healthy options.
  • The team aims to dominate the RTD protein shake category long-term.

The bigger picture

  • The founders leverage their experience from Cult.fit to scale quickly.
  • Customer research ensured the products met specific taste and health needs.
  • Viral marketing helps acquire users without heavy traditional advertising costs.

About the business

  • Nuvie sells sugar-free lactose-free protein shakes and bars.
  • Key products include Proffee (protein cold coffee) and cold brews.
  • The brand positions itself as feel-good good food for consumers.
  • Distribution happens via Q Comm platforms like Blinkit and BigBasket.
  • Sales also occur at gyms, sports centers, and offices near customers.
  • The company focuses on gut-friendly ingredients and consistent taste.
  • Early stage revenue reached ₹10L monthly shortly after launch.
  • Flavor iteration and testing are central to their product development.
  • Target audience includes GenZ and desk warriors seeking quick nutrition.

What happens next

  • Launch more Proffee variants using the raised funds.
  • Achieve an annual run rate of ₹12 Cr by year-end 2026.
  • Continue innovating in the ready-to-drink protein space.

The deal

Type
funding

Founders

  • Prashant Paliwal, co-founder
  • Hem Narayan, co-founder

About Nuvie

Product
Health-conscious food and beverage products, including lactose-free protein shakes, chocolates, and protein coffee.
Customers
Consumers looking for healthier everyday food and drink options.
How it makes money
It sells packaged food and beverage products directly to consumers.
What sets it apart
Positions health products around taste and convenience, including what it says is India’s first protein cold coffee.
Operations
The company is expanding product variants, distribution, and brand-building activities.

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