Launch · Commerce & Consumer Brands

Swiggy launches bullion delivery and no added sugar category

By Startup Enthusiast · 15 October 2025

Date: 15 October 2025
Company: Swiggy
What it does: Food delivery and quick commerce platform
Kind: Launch
Sector: Commerce & Consumer Brands

What they do

Swiggy partners with Kalyan Jewellers Ltd

What happened

Malabar Gold, and Mia by Tanishq for bullion delivery on Dhanteras

Why it matters

It launched a no added sugar category on 15 Oct 2025 with 150,000+ items from 50,000+ restaurants in 10 cities; the move follows competitor Zomato's healthy…

The details

Swiggy launched bullion delivery on Instamart for the festival of Dhanteras on October 16, 2025.
Customers can buy 1 gm gold or up to 1 kg silver within a 10-15 minute window.
The service is available in five metro cities including Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Ahmedabad.
Orders must be placed between 7 am and 10 pm during the launch period.
Swiggy also launched a No Added Sugar category with over 150,000 items from 50,000+ restaurants.
This food category covers 10 cities and includes ice creams, cakes, and beverages without added sugar.
A promo offers a ₹100 discount to the first 10,000 customers buying at least 1 gm of gold.
Gold coins are 999 hallmark certified with no making charges, while silver is purity certified.

The bigger picture

Zomato previously rolled out its Healthy Mode feature before Swiggy's launch.
Swiggy had already introduced High-Protein and DeskEats categories earlier in July 2025.
The 'No Added Sugar' food category is a separate initiative and not directly related to the bullion delivery service.

About the business

Swiggy operates as a food delivery and quick commerce platform across India.
It partners with major brands like Kalyan Jewellers, Malabar Gold, and Tanishq for bullion.
The No Added Sugar category includes naturally sweetened and not sweetened sub-categories.
Products range from Indian sweets to sugar-free beverages and desserts.
The bullion service focuses on metro cities with strict time windows for delivery.
Popular denominations include 1 gm gold coins for small-scale buyers.
The company manages logistics through its existing Instamart infrastructure for rapid delivery.

Founders

Sriharsha Majety, Co-founder
Phani Kishan Addepalli, Co-founder
Nandan Reddy, Co-founder

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