Launch · Healthcare & Life Sciences

Kriti Sanon invests in and endorses Supply6

By Startup Enthusiast · 26 February 2026

What they do

Supply6 is a Bengaluru-based D2C brand selling daily nutrition sachets, electrolytes and protein wafers

Actor Kriti Sanon joins as investor and brand ambassador; no investment amount disclosed

The startup already counts cricketer AB de Villiers as an investor and ambassador

Actor Kriti Sanon has joined Supply6 as an investor and brand ambassador.
The company aims to deepen engagement with urban health-conscious consumers.
It wants to shift the wellness conversation to foundational habits like hydration, balanced nutrition and consistency.
Last year, cricketer AB de Villiers also became an investor and brand ambassador.
Supply6 had raised a $1.1 Mn pre-seed round in September 2025.
Pre-seed investors included Zeropearl VC, Kunal Shah, Ashutosh Valani, Priyank Shah and Yogesh Kabra.

The Indian dietary supplements market is projected to reach $62 Bn by 2033, growing at 13% CAGR since 2024.
Celebrities are increasingly partnering with new-age tech startups as investors and endorsers.
Kriti Sanon previously partnered with PEP Technologies to launch skincare brand Hyphen in 2023.
She also co-founded fitness brand The Tribe with Anushka Nandani, Karan Sawhney and Robin Behl.

Supply6 is a D2C nutrition and wellness startup based in Bengaluru.
Its products fill nutrient gaps in Indian diets.
The flagship product is Supply6 360, a daily sachet containing vitamins, minerals, probiotics and superfoods.
Other products include a zero-sugar electrolyte mix and protein wafers.
The company sells through its own website, Amazon and quick commerce platforms like Blinkit.
It has a presence in India and the US.
Annual revenue from three products is INR 36 Cr.
The repeat purchase rate is 45%.

Kriti Sanon (investor and brand ambassador) — Actor and entrepreneur; co-founded fitness brand The Tribe and skincare brand Hyphen.

Product: s nutrition brand
Customers: Health-conscious consumers seeking daily supplements and nutritional products
How it makes money: D2C e-commerce selling science-backed supplements through website and marketplaces