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Launch · Mobility & Logistics

Simple Energy launches Wave family scooter for Rs 1.10 lakh

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Simple Energy logo
Date
Company
Simple Energy
What it does
Electric scooter maker
Kind
Launch
Based in
Bengaluru
Founded
2019
Sector
Mobility & Logistics

What they do

Simple Energy manufactures electric scooters and two-wheelers

What happened

The company launched the Wave entry-level scooter starting at Rs 1.10 lakh with deliveries from September 25

Why it matters

Sales have surged 203% year-on-year as the firm targets an IPO and expands production capacity

The details

  • Simple Energy has launched its Wave family scooter entry model.
  • Deliveries for the new scooter begin on September 25.
  • The base price is set at Rs 1.10 lakh ex-showroom in Bengaluru.
  • The Wave variant offers four battery options ranging from 2.2kWh to 5kWh.
  • Ranges vary from 110km to 243km depending on the battery size selected.
  • The platform uses the same motor and chassis as the Simple One but modified for families.
  • The Wave premium costs Rs 10,000 more than competitor models.
  • The highest-selling configuration is the 5kWh Wave+ variant.

The bigger picture

  • The launch supports the company's goal to reach 10,000 monthly sales by March 2027.
  • Simple Energy is currently IPO-bound according to recent reports.
  • Total capital raised to date stands at Rs 736 crore including debt and equity.
  • The company faces competition from established players like TVS iQube and Ather Rizta.
  • Production capacity is currently 3,000 units per month with plans to ramp up.

About the business

  • Simple Energy designs and sells electric two-wheelers in India.
  • The product lineup includes six models across three variants.
  • Retail presence spans 75+ outlets across 60+ cities.
  • Key markets include Bengaluru, Delhi, Hyderabad, and Chennai.
  • Cumulative sales since 2023 total 18,556 units.
  • Peak monthly retail sales reached 1,780 units in March 2026.
  • Current delivery rates are estimated at 1,500-2,000 units per month.
  • Customer wait times are approximately one month due to demand.
  • A backlog of 2,000-2,200 vehicles exists for current orders.

What happens next

  • Output ramp-up is expected by end of September or October 2026.
  • The company aims for 10,000 monthly sales by March 2027.
  • Simple Energy is preparing for an initial public offering.

Founders

  • Shreshth Mishra, Founder and CEO
  • Suhas Rajkumar, Co-founder
  • Ankit Gupta, Co-founder

About Simple Energy

Product
based EV maker
Customers
Individual consumers seeking affordable electric two-wheelers
How it makes money
Direct sales of electric scooters through online and physical retail outlets
What sets it apart
Mass production scale and customer-focused design for Indian market

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