Launch · Mobility & Logistics

Simple Energy to launch Wave e-scooter on September 2

By Startup Enthusiast · 20 August 2026

What they do

Simple Energy makes electric scooters for the Indian market

It will launch a new family scooter called Wave on September 2, priced around ₹1.3 lakh

The Wave competes with models like Ather Rizta and Bajaj Chetak

Simple Energy will launch a new family electric scooter named Wave on September 2.
The scooter has a conventional, curvier design compared to the edgy One and Ultra models.
It features an LED bar headlight, front indicators on the handlebar cowl, and rear indicators in the tail-light strip.
The Wave has a spacious floorboard, a wide front-apron cubby, a large seat for two, and a unique pillion grab-rail.
It uses a mid-mounted motor with a charging port on the apron.
The scooter has a front disc brake, rear drum brake, 12-inch wheels, 90-section tyres, a conventional fork, and twin rear shocks.
Expected features include a TFT display, smartphone connectivity, navigation, and connected features.
The expected range is ~180 km and the expected price is ~₹1.3 lakh ex-showroom.

Simple Energy sells electric scooters in India through 50+ stores.
Its existing models are the One, OneS, and Ultra.
The Simple One starts at ₹2,04,999, has a range of up to 265 km, and a top speed of 115 km/h.
The Simple OneS starts at ₹1,77,999, has a range of up to 190 km, and a top speed of 90 km/h.
The Simple Ultra starts at ₹2,44,999, has a range of up to 400 km, and a top speed of 115 km/h.
Services include 24x7 roadside assistance, extended warranty (battery+motor), Simple SuperPack subscription, and the Simple Connect app.

Product: based EV maker
Customers: Individual consumers seeking affordable electric two-wheelers
How it makes money: Direct sales of electric scooters through online and physical retail outlets
What sets it apart: Mass production scale and customer-focused design for Indian market