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Partnership · Financial Services

PhonePe partners with DPIIT and MeitY for growth

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PhonePe logo
Date
Company
PhonePe
What it does
Digital payments and financial services platform
Kind
Partnership
Based in
Bengaluru
Founded
2015
Sector
Financial Services

What they do

PhonePe provides digital payment services, merchant solutions, and enterprise data intelligence tools to consumers and businesses

What happened

The company signed agreements with DPIIT to support startups and with MeitY to integrate data tools into government portals

Why it matters

These partnerships aim to provide startups with payment credits and technical support while enhancing national infrastructure planning through data analytics

The details

  • PhonePe signed a memorandum of understanding with the DPIIT to support government-recognised startups with infrastructure and resources.
  • Startups will receive transaction credits for the PhonePe Payment Gateway and gain access to the Indus AppStore for distribution.
  • PhonePe will host masterclasses and webinars covering topics like fintech, business scaling, and customer acquisition strategies for these startups.
  • A separate agreement with MeitY integrates the PulsePro data platform into the PM GatiShakti National Master Plan portal.
  • PulsePro provides granular market signals and hyperlocal insights derived from anonymised transaction data to assist in infrastructure planning.
  • Shell India also partnered with DPIIT to provide mentorship and incubator access to startups in the energy and climate-tech sectors.

The bigger picture

  • These initiatives aim to lower barriers for startups by providing direct access to market linkages, technology, and industry expertise.
  • The collaboration combines public policy frameworks with private-sector infrastructure to foster a more robust startup ecosystem in India.
  • The integration of PulsePro into government portals demonstrates the use of private transaction data for public-sector decision-making and urban development.

About the business

  • PhonePe operates a comprehensive digital payments platform offering UPI, investments, insurance, and merchant lending services.
  • The company provides enterprise-grade tools including a payment gateway, POS (point-of-sale) terminals, and the Indus AppStore.
  • Its PulsePro platform offers advanced business intelligence by generating market signals from aggregated and anonymised payment data.
  • The company serves a large user base, with approximately one in three Indians using the PhonePe application.
  • PhonePe International enables UPI-based payments for users traveling in countries like Singapore, UAE, and Bhutan.

The deal

Type
partnership

Founders

  • Sameer Nigam, Founder
  • Rahul Chari, Founder

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