Launch · Mobility & Logistics

Simple Energy to launch family electric scooter on Sept 2

By Startup Enthusiast · 22 July 2026

What they do

Simple Energy makes electric two-wheelers and is based in Bengaluru

It will unveil its first family electric scooter on September 2, developed through in-house R&D

The company recently launched the Simple Ultra, which has the highest range for any electric scooter in India

Simple Energy will unveil its first family electric scooter on September 2.
The scooter was developed through in-house R&D from first principles.
The company has capabilities in proprietary software, vehicle technologies, and advanced engineering.
Simple Energy claims to be the first Indian OEM to commercially manufacture heavy rare earth-free electric motors.
It recently unveiled the Simple Ultra with an IDC range of 400 km, the highest for any electric scooter in India.
The Simple Ultra starts at ₹2,44,999, has a top speed of 115 km/h, and accelerates 0-40 km/h in 2.77 seconds.
Other models include the Simple One (₹2,04,999, 265 km range) and Simple OneS (₹1,77,999, 190 km range).

The family scooter launch expands Simple Energy's product lineup beyond performance-focused models.
The company's R&D-first approach and rare earth-free motor claim signal a focus on cost and supply chain independence.
With 50+ Simple Stores, the company is building a retail network to support new launches.

Simple Energy is an electric two-wheeler manufacturer based in Bengaluru.
Its product lineup includes the Simple Wave (family all-rounder), Simple One, Simple OneS, and Simple Ultra.
The company has over 50 Simple Stores across India.
It develops proprietary software, vehicle technologies, and advanced engineering solutions in-house.

Product: based EV maker
Customers: Individual consumers seeking affordable electric two-wheelers
How it makes money: Direct sales of electric scooters through online and physical retail outlets
What sets it apart: Mass production scale and customer-focused design for Indian market