Funding · Commerce & Consumer Brands

Showroom B2B raises ₹150 crore in Series A funding led by Cactus Partners

By Startup Enthusiast · 11 February 2026

Date: 11 February 2026
Company: Showroom B2B
What it does: apparel manufacturing and B2B supply chain platform
Kind: Funding
Amount: $17M (Rs 150 Cr)
Stage: Series A
Founded: 2020
Sector: Commerce & Consumer Brands

What they do

Showroom B2B is a Delhi NCR-based tech-enabled apparel manufacturing and B2B supply chain platform

What happened

The company raised ₹150 crore (about $17 million) in a Series A round led by Cactus Partners, with participation from Zephyr Peacock, Jungle Ventures,…

Why it matters

The funds will be used to expand manufacturing capacity and strengthen partnerships with large enterprises, small and mid-sized retailers, and manufacturers

The details

Showroom B2B raised ₹150 crore (about $17 million) in a Series A funding round led by Cactus Partners.
Zephyr Peacock, Jungle Ventures, Accion Ventures, NBD Ventures, Lighthouse Canton, and Alteria Capital also participated in the round.
The funding will be used to expand manufacturing capacity and strengthen partnerships with large enterprises, small and mid-sized retailers, and manufacturers.
Abhishek Dua, co-founder of Showroom B2B, said the company will continue investing in systems, people, and manufacturing capabilities to serve customers with greater speed, predictability, and operational depth.
Shubham Gupta, co-founder, emphasized the need to build reliable manufacturing capacity and transparent execution frameworks to support long-term sourcing partnerships.
The company plans to support India’s textile and garment manufacturing capabilities while improving efficiency, predictability, and speed across the supply chain.
Showroom B2B operates in a phygital mode, leveraging its own production units and a network of partner factories to provide services across categories like denim, knits, wovens, and kidswear.

The bigger picture

The company is addressing a critical gap in the Indian apparel supply chain by leveraging technology to improve transparency and predictability at the right price point.
India’s apparel market is projected to grow significantly, reaching $177.7 billion by 2034, which has attracted investor interest in startups in this segment.
The funding will enable Showroom B2B to support smaller manufacturers in participating in enterprise-led supply chains.
The company faces competition from startups like ZYOD, Fashinza, Groyyo, and Geniemode, which have also raised significant capital in recent years.

About the business

Showroom B2B is a tech-enabled apparel manufacturing and B2B supply chain platform.
It offers a full-stack solution spanning design, manufacturing, and logistics across categories like denim, T-shirts, kurtis, and kidswear.
The company operates in a phygital mode, using its own production units and a network of partner factories.
It serves organised apparel retailers, brands, and buying houses across multiple segments.
The platform provides a design-to-delivery sourcing model, enabling predictable execution at scale.

What happens next

The company plans to expand manufacturing capacity and strengthen partnerships with large enterprises, small and mid-sized retailers, and manufacturers.
It aims to support India’s textile and garment manufacturing capabilities while improving efficiency, predictability, and speed across the supply chain.

The deal

Type: funding

Investors

Cactus Partners (lead) — Venture capital firm focused on early-stage technology startups.
Zephyr Peacock (participated) — Venture capital firm investing in high-growth startups.
Jungle Ventures (participated) — Venture capital firm focused on scalable technology businesses.
Accion Ventures (participated) — Venture capital firm investing in early-stage startups.
NBD Ventures (participated) — Venture capital firm focused on technology and consumer startups.
Lighthouse Canton (participated) — Venture capital firm investing in high-potential startups.
Alteria Capital (participated) — Venture capital firm focused on scalable technology businesses.

Founders

Abhishek Dua, co-founder
Shubham Gupta, co-founder

About Showroom B2B

Product: Integrated design-to-delivery sourcing model spanning design, manufacturing and logistics across denim, T-shirts, kurtis and kidswear
Customers: Organised apparel retailers, brands and buying houses across multiple segments
How it makes money: Tech-enabled B2B supply chain platform combining owned production units with network of partner factories
What sets it apart: Phygital mode with own manufacturing units and partner network enabling predictable execution at scale
Operations: Multiple manufacturing facilities including Noida unit with 3,000 retail customers served

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