Funding · Commerce & Consumer Brands

Showroom B2B in advanced talks to raise $17–18 million (approx Rs 150–160 crore)

By Startup Enthusiast · 25 February 2026

What they do

Showroom B2B connects organised retailers and brands with apparel manufacturers

It is in advanced talks to raise $17–18 million in a round led by Cactus Partners

The funding will strengthen backend systems and expand sourcing capacity

Showroom B2B is in advanced talks to raise $17–18 million (approximately Rs 150–160 crore).
The round is led by Cactus Partners, with expected participation from Jungle Ventures, Zephyr Peacock, Alteria Capital, and Lighthouse Canton.
The funding will be a mix of equity and debt.
A significant portion of the fresh capital will go toward strengthening backend systems that coordinate factories, suppliers, and buyers.
The company plans to expand sourcing partnerships and operational capacity over the next 12–18 months.
Showroom B2B is shifting from a sourcing-led model to deeper manufacturing control.
Global retailers are increasingly looking toward India as a sourcing alternative.

The funding comes as global retailers seek alternative sourcing destinations beyond China.
The shift to manufacturing control could differentiate Showroom B2B from other sourcing platforms.
The mix of equity and debt suggests a blend of growth capital and working capital needs.
Strengthening backend systems is critical for scaling operations efficiently.

Showroom B2B connects organised retailers and brands with apparel manufacturers.
The company operates in the B2B apparel sourcing space.
It coordinates between factories, suppliers, and buyers.
The business model is sourcing-led, but it is moving toward manufacturing control.
It serves organised retailers and brands looking for reliable apparel supply.

Use fresh capital to strengthen backend systems for coordinating factories, suppliers, and buyers.
Expand sourcing partnerships and operational capacity over the next 12–18 months.
Continue shifting from a sourcing-led model to deeper manufacturing control.

Product: Integrated design-to-delivery sourcing model spanning design, manufacturing and logistics across denim, T-shirts, kurtis and kidswear
Customers: Organised apparel retailers, brands and buying houses across multiple segments
How it makes money: Tech-enabled B2B supply chain platform combining owned production units with network of partner factories
What sets it apart: Phygital mode with own manufacturing units and partner network enabling predictable execution at scale
Operations: Multiple manufacturing facilities including Noida unit with 3,000 retail customers served