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Shutdown · Commerce & Consumer Brands

Rebel Foods shuts down its quick delivery service

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Date
Company
Rebel Foods
What it does
Cloud kitchen and restaurant operator
Kind
Shutdown
Stage
late
Based in
Mumbai
Founded
2011
Sector
Commerce & Consumer Brands

What they do

Rebel Foods operates multiple cloud kitchen brands including Faasos, Behrouz Biryani, and Oven Story Pizza

What happened

The company has officially shut down its quick food delivery vertical QuickiES due to high cash burn

Why it matters

This closure follows similar exits from the quick food delivery market by major players like Swiggy and Zomato

The details

  • Rebel Foods has shut down its quick food delivery vertical known as QuickiES.
  • The service was operational for approximately one year before being discontinued earlier this year.
  • The decision to close the vertical was driven by high cash burn and operational costs.
  • QuickiES promised food delivery from various brands in under 15 minutes to select locations.
  • The vertical delivered products from over 45 brands including Faasos, Wendy’s, and Oven Story.
  • Sagar Kochhar, the CEO of EatSure who led the QuickiES vertical, exited the company late last year.

The bigger picture

  • The quick food delivery segment has seen several exits including Swiggy’s SNACC and Zomato’s Quick.
  • Rebel Foods is reportedly preparing for an IPO (initial public offering, the first sale of stock to the public) in the near future.
  • The company reported a net loss of ₹336.6 Cr for the fiscal year 2025.

About the business

  • Rebel Foods operates a network of cloud kitchens (delivery-only restaurants without physical dining spaces).
  • The company manages a portfolio of brands including Behrouz Biryani, Mandarin Oak, and LunchBox.
  • It operates as a QSR (quick service restaurant) chain with a focus on digital-first delivery.
  • The company generates revenue through the direct sale of food items across its various brands.
  • It has expanded its operations to include international markets and multiple food categories.

The deal

Type
shutdown

Founders

  • Kallol Banerjee, Cofounder
  • Jaydeep Barman, Chairman and Group CEO

About Rebel Foods

Product
Multi-brand cloud kitchen and food delivery platform.
Customers
Urban consumers ordering meals from its owned brands.
How it makes money
Sells prepared food through owned brands and delivery channels.
What sets it apart
Runs a large portfolio of in-house food brands across a wide kitchen network.
Operations
Operates cloud kitchens and consumer food brands, with some dine-in and quick-delivery experiments.

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