Partnership · Financial Services

Razorpay partners Sarvam for voice-first commerce

By Startup Enthusiast · 23 March 2026

What they do

Razorpay is a payment gateway and business banking platform

It partnered with Sarvam AI to enable voice-based transactions in regional languages

The first use case is on Swiggy via Sarvam's Indus App platform

Razorpay and Sarvam AI announced a partnership for voice-first conversational commerce in India.
The service enables product discovery, ordering, and payment via speech in the user's preferred language.
It combines Sarvam's AI models with Razorpay's payments infrastructure.
The initial launch is on food delivery platform Swiggy through Sarvam's chat platform Indus App.
The rollout has three layers: conversational commerce on Indus, business-integrated voice systems, and Sarvam AI in Razorpay's Agent Studio.
Razorpay co-founder Shashank Kumar said the next commerce phase will be shaped by natural user experiences in one's own language.
Sarvam co-founder Dr Pratyush Kumar said the step makes conversational interfaces functional.

India has over 950 million internet users, 450 million digital payment users, and 270 million online shoppers.
Voice systems in regional languages are seen as a way to bridge the digital divide for users unfamiliar with English or complex app interfaces.
Swiggy CTO Madhusudhan Rao said the move enhances accessibility across India's diverse linguistic landscape.

Razorpay provides payment gateway, payment links, one-click checkout, POS, business banking, payroll, credit, and international payments.
It offers AI-native agentic commerce and Agent Studio for payments for AI builders like n8n, Replit, and Vercel.
Razorpay built India's first AI Payments Foundation Model called Razorpay Vulcan.
The company is exhibiting at GFF 2026 from 8-11 September at Booth R1, Jio Convention Center.

Roll out conversational commerce on Indus platform starting with Swiggy.
Enable businesses to integrate voice-led systems into their own platforms, with a pilot on The Derma Co website.
Integrate Sarvam AI into Razorpay's Agent Studio for multilingual AI agents handling customer interactions and payments.