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Funding · Commerce & Consumer Brands

Bidso raises Rs 63 crore in Series A funding round

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Date
Company
Bidso
What it does
Design-led manufacturing platform for consumer brands
Kind
Funding
Amount
Rs 63 crore ($6.7M)
Stage
Series A
Founded
2022
Sector
Commerce & Consumer Brands

What they do

Bidso is a design-led manufacturing platform that helps consumer brands create and produce physical products at scale

What happened

The company raised Rs 63 crore ($6.7M) led by Blume Ventures with equity and venture debt components

Why it matters

FY25 revenue jumped to Rs 41.25 crore from Rs 7.52 crore as the firm expands its licensed product portfolio

The details

  • Bidso has closed a Rs 63 crore ($6.7M) Series A funding round.
  • The capital mix includes Rs 51 crore in equity and Rs 12 crore in venture debt.
  • Existing investors Peer Capital and Sadev Capital also participated in the equity raise.
  • Alteria Capital provided the venture debt component of the financing.
  • This follows an earlier $1.5M raise in August 2023 which included seed and pre-seed stages.
  • Co-founders Ashwin Jain and Rahul Agarwal established the company in 2022.
  • The funds will be used to strengthen design capabilities and expand manufacturing capacity.

The bigger picture

  • The company reported significant revenue growth from Rs 7.52 crore to Rs 41.25 crore year-over-year.
  • Bidso holds licenses for major global brands like Peppa Pig and Harry Potter.
  • The startup aims to boost Make in India demand through its SME partner network.
  • The business model focuses on licensing and engineering rather than just pure manufacturing.

About the business

  • Bidso operates as a design-led manufacturing platform for consumer brands.
  • It handles the entire lifecycle from product design to engineering and licensing.
  • The company manufactures products at scale using a network of small and medium enterprises.
  • Its current operational focus is primarily on the toys segment.
  • Bidso holds intellectual property licenses for franchises such as Transformers and NASA.
  • The founders plan to expand into adjacent consumer product categories beyond toys.
  • The company leverages its network to facilitate local manufacturing for international brand owners.

What happens next

  • Bidso plans to strengthen its design and manufacturing capabilities.
  • The company intends to expand its manufacturing capacity.
  • Founders aim to grow their licensed product portfolio.
  • Expansion into adjacent consumer product categories is planned.

The deal

Type
Series A

Investors

  • Blume Ventures (lead) — Venture capital firm leading the Series A round.
  • Peer Capital (existing) — Existing investor who also participated in the previous $1.5M raise.
  • Sadev Capital (existing) — Existing investor participating in the current round.
  • Alteria Capital (debt provider) — Provided the venture debt component of the financing.

Founders

  • Ashwin Jain, Co-founder
  • Rahul Agarwal, Co-founder

About Bidso

Product
Digital platform and manufacturing services for design, development and production of consumer products
Customers
Consumer brands seeking manufacturing and design services for toys and consumer products
How it makes money
B2B manufacturing platform with asset-light FOCO model for expansion
What sets it apart
Design-first approach developing IP-led product portfolios; integration with 18+ marketplaces; 4X revenue growth year-over-year
Operations
Manufacturing operations in India with plans for international expansion across Europe, GCC and US

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