Funding · Commerce & Consumer Brands

BIDSO raises ₹63 crore in Series A led by Blume Ventures

By Startup Enthusiast · 23 March 2026

Date: 23 March 2026
Company: Bids
What it does: contract manufacturing platform for toys and consumer products
Kind: Funding
Amount: INR 63 crore
Stage: Series A
Sector: Commerce & Consumer Brands

What they do

BIDSO is a contract manufacturing platform focused on global toys and consumer products, offering end-to-end design, engineering, and manufacturing services

What happened

The company raised ₹63 crore in a Series A round, with ₹51 crore in equity and ₹12 crore in venture debt, led by Blume Ventures and including participation…

Why it matters

BIDSO plans to use the funds to expand manufacturing capacity, scale its product portfolio, and grow its design, engineering, and sales teams in both…

The details

BIDSO raised ₹63 crore in a Series A funding round led by Blume Ventures, with ₹51 crore in equity and ₹12 crore in venture debt.
Peer Capital and Sadev Capital participated as existing investors, while Alteria Capital provided the venture debt.
The funding will be used to strengthen product design and manufacturing capabilities, expand manufacturing footprint and production capacity, and scale the product portfolio.
BIDSO has more than doubled its revenue over the past 12 months, driven by B2B partnerships with leading toy brands and licensed product ranges for characters like Peppa Pig, Harry Potter, Transformers, and NASA.
The company plans to expand beyond toys into adjacent consumer product categories such as household products and small appliances.

The bigger picture

India's manufacturing sector is gaining global attention due to its digital infrastructure, talent pool, and demand for consumer goods, creating a generational opportunity for contract manufacturers like BIDSO.
BIDSO's FOCO model allows it to scale manufacturing capacity rapidly without heavy capital expenditure by taking operational control of franchise-owned facilities.
The China+1 shift is driving global supply chain diversification, and BIDSO is positioned to benefit from the 7-8% shift of global consumer goods manufacturing to India over the next five to seven years.
BIDSO's end-to-end capabilities in design, engineering, and manufacturing make it a strategic partner for both Indian and global brands looking to scale production in India.

About the business

BIDSO is a contract manufacturing platform that manages the entire value chain from product design to final manufacturing.
It enables brands to source customised, high-quality products at competitive prices with full transparency and streamlined fulfillment.
The company's product portfolio includes kick scooters, tricycles, ride-ons, and baby walkers, among others.
BIDSO currently employs around 30 on-roll and an additional 20 off-roll staff.
It operates a franchise-owned, company-operated (FOCO) model, allowing it to scale capacity rapidly without heavy capital expenditure.

What happens next

BIDSO plans to expand into adjacent consumer product categories such as household products and small appliances.
The company aims to scale operations both domestically and in global markets.
It will invest in expanding its design, engineering, production, and sales teams.

The deal

Type: funding

Investors

Blume Ventures (lead) — A venture capital firm focused on early-stage technology and consumer goods startups.
Peer Capital (existing investor) — An early-stage venture capital firm with a focus on India's technology and consumer sectors.
Sadev Capital (existing investor) — A venture capital firm investing in early-stage startups in India.
Alteria Capital (venture debt) — A provider of venture debt to early-stage startups in India.

Founders

Rahul Agarwal, Co-Founder & Chief Business Officer
Vivek Singhal, Co-Founder & Chief Executive Officer
Aditya Krishnakumar, Co-Founder

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