Razorpay teams with OpenAI on ChatGPT ads
By Abha Lohia ·
- Razorpay is a payments company that also runs Razorpay Engage, a growth marketing platform used by Indian brands
- It has partnered with OpenAI so Indian businesses can set up, launch and measure advertising campaigns inside ChatGPT
- Fastrack, Traya, Tata Neu, Shaadi.com and Tanishq are among early users, with an AI agent tuning campaigns under human watch
What happened
- Razorpay Engage will help brands run ads on ChatGPT in India.
- It prepares product catalogues and structures product feeds.
- It launches campaigns and tracks how they perform.
- An AI agent built on ChatGPT Ads practices creates and manages campaigns.
- Razorpay's own team provides human oversight.
Why it matters
- Shoppers increasingly discover products by chatting with AI.
- Brands can test ChatGPT ads without building the skills themselves.
- OpenAI is widening its ads offer in India.
The business
- Razorpay offers payments to businesses.
- Razorpay Engage is its growth marketing arm.
The founders
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