Results · Commerce & Consumer Brands

Purplle posts Rs 1,367 crore revenue in FY25

By Startup Enthusiast · 23 January 2026

What they do

Purplle is an omnichannel beauty platform selling third-party brands and its own labels

It reported Rs 1,367 crore operating revenue in FY25, up from Rs 680 crore in FY24

Revenue is approaching Nykaa's level at its IPO, hinting at a possible IPO in FY26

Purplle released its financial results for the fiscal year ending March 2025 (FY25).
The company's operating revenue grew to Rs 1,367 crore in FY25, doubling from Rs 680 crore in FY24.
Revenue has risen from Rs 128 crore in FY21 to Rs 1,367 crore in FY25.
Total income including other income was Rs 1,409 crore in FY25.
Sales of owned-brand products contributed Rs 1,129 crore, or 82.5% of operating revenue, a 4X increase.
Marketing income fell 22.2% to Rs 225 crore in FY25.
Total expenditure rose 74% to Rs 1,478 crore, with procurement costs up 5.6X to Rs 671 crore.
The company spent Rs 1.08 to earn every rupee of operating revenue, and its EBITDA margin was -7%.

Purplle's revenue is approaching the level Nykaa had at the time of its IPO in FY21.
This financial performance could pave the way for an IPO as early as FY26.
The company has raised over $500 million in total funding, including a $180 million Series F round.

Purplle is an omnichannel beauty platform that operates a dual model: a third-party marketplace and private labels.
Its owned brands include Faces Canada, Good Vibes, Alps Goodness, Carmesi, and DermDoc.
The online platform has over 10 million monthly active users.
It has nearly 20,000 offline touchpoints across India.
Subsidiary Manash E-Commerce reported revenue of Rs 989 crore in FY25.
Subsidiary Faces Canada (acquired in 2021) reported revenue of Rs 373 crore in FY25.
Subsidiary Newgen Internet (Glamrs) reported revenue of Rs 4 crore in FY25.