Milestone · Commerce & Consumer Brands

Potful scales to 29 cloud kitchens, eyes ₹400 Cr revenue

By Startup Enthusiast · 21 February 2026

What they do

Potful makes claypot dum biryani in regional styles through cloud kitchens

It grew revenue to ₹58.72 Cr in FY25 and expects to cross ₹100 Cr annualised run rate by Q4 FY26

The brand plans 102 cloud kitchens in 8 cities and is piloting dine-in formats

Potful is a claypot dum biryani brand that operates through cloud kitchens.
It was founded in 2017 by Lokesh Krishnan.
The brand offers regional biryani styles including Hyderabadi, Lucknowi, Kolkata, Ambur, and Bengaluru Donne.
Each order is cooked fresh in an individual claypot, not in bulk batches.
By December 2025, Potful had 2 central kitchens, 2 warehouses, and 29 cloud kitchens across Bengaluru, Hyderabad, and Chennai.
Revenue grew from ₹41.4 Cr in FY24 to ₹58.72 Cr in FY25, a 42% increase.
Revenue by December 2025 (FY26) was about ₹80 Cr, with EBITDA of ₹4.8 Cr.
The brand has served more than 30 lakh customers and has a 56% repeat customer rate.

The biryani market in India is worth ₹30,000 Cr but lacks a single dominant national brand.
Potful's growth is driven by word-of-mouth and a customer-feedback loop, not big advertising budgets.
The brand's claypot ecosystem involves over 100 potters making handis, eliminates single-use plastics, and promotes reuse with coriander seeds.
Potful plans to scale to 102 cloud kitchens across 8 Indian cities in the next two years, targeting revenue over ₹400 Cr.
It is also piloting dine-in formats to test physical expansion beyond delivery.

Potful makes claypot dum biryani in regional styles through a cloud-kitchen model.
Each order is cooked fresh in an individual claypot, ensuring consistency and quality.
The brand operates 29 cloud kitchens and 2 central kitchens in Bengaluru, Hyderabad, and Chennai.
It distributes through quick-commerce partners and direct ordering.
The average order value is above ₹700.
Same-store growth in 2025 was 42%.
The brand's claypot ecosystem involves over 100 potters and eliminates single-use plastics.
Potful has served more than 30 lakh customers with a 56% repeat rate.

Scale to 102 cloud kitchens across 8 Indian cities in the next two years.
Target revenue over ₹400 Cr.
Pilot dine-in formats to test physical extension of the delivery-first model.