IPO · Enterprise Software & IT
MoEngage targets Indian IPO after achieving profitability
By Startup Enthusiast ·
- Date
- Company
- MoEngage
- What it does
- Customer engagement platform provider
- Kind
- IPO
- Founded
- 2014
- Sector
- Enterprise Software & IT
What they do
MoEngage builds a customer engagement platform using behavioural analytics and AI tools to help brands improve retention
What happened
The company recently achieved profitability in the October-December quarter and is gearing up for an initial public offering on Dalal Street
Why it matters
It raised $280 million in Series F funding last year and processes and sends nearly 4 billion messages every day for enterprise clients
The details
- MoEngage has achieved profitability in the October-December quarter of this year.
- The startup is now gearing up to hit Dalal Street with plans for an initial public offering.
- This milestone follows a massive $280 Mn Series F raise completed last year in 2025.
- The company recently completed a reverse flip, moving its legal headquarters from the US back to India.
- MoEngage reported an annual recurring revenue (ARR) of nearly $100 Mn as part of its latest financial disclosures.
- The firm processes and sends nearly 4 billion messages every day across its global network.
- Enterprise clients now contribute nearly 70% of the total revenue mix for the business.
- The company maintains a strong net revenue retention rate of about 120% indicating high customer stickiness.
The bigger picture
- Achieving profitability so soon after a large funding round signals strong operational efficiency.
- The reverse flip positions the company favorably for listing on Indian stock exchanges.
- High net revenue retention suggests existing customers are expanding their usage significantly over time.
About the business
- MoEngage provides a customer engagement platform that uses behavioural analytics and cross-channel orchestration.
- Its flagship product helps brands improve retention, lifetime value, and repeat transactions through targeted messaging.
- The platform integrates mobile apps, websites, offline touchpoints, emails, SMS, push notifications, and web messaging.
- Cross-channel engagement features contribute nearly 80% of the company's total revenue.
- The company shifted its focus to mid-market and enterprise clients to drive higher revenue per account.
- North America accounts for ~30% of revenue while Europe/Middle East contributes ~25%.
- India and Southeast Asia represent the largest share at ~45% of total revenue.
- Early ventures included V’Inform, an SMS marketing tool, and Delhight Circle, a coupon platform launched in 2011.
- The first client was TaxiForSure, followed by major brands like Gaana, ShopClues, Snapdeal, Just Eat, and BigBasket.
Investors
- Helion Venture Partners (existing) — Provided seed funding in 2015.
- Z47 Partners (lead) — Led the Series B round raising $9 Mn.
Founders
- Raviteja Dodda, Co-founder
- Yashwanth Kumar, Co-founder
About MoEngage
- Product
- Customer engagement and marketing automation platform with agentic AI agents
- Customers
- Consumer brands and enterprises managing customer interactions
- How it makes money
- SaaS subscription for customer engagement and marketing automation
- What sets it apart
- Proprietary AI agents that automate personalized customer interactions at scale
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