Acquisition · Enterprise Software & IT

MoEngage acquires AI infrastructure company Aampe

By Startup Enthusiast · 24 June 2026

What they do

MoEngage is an agentic customer data and engagement platform trusted by over 1,350 consumer brands

It acquires Aampe, a San Francisco-based AI infrastructure company, for tens of millions of dollars in cash

The acquisition creates the first engagement platform with both workflow agents for marketers and decisioning agents for each user

MoEngage has acquired Aampe, a San Francisco-based AI infrastructure company.
The acquisition price is tens of millions of dollars in an all-cash deal.
Aampe's founding team—Paul Meinshausen, Schaun Wheeler, and Sami Abboud—will join MoEngage to lead Agentic Decisioning initiatives.
Aampe's existing customers will continue to be served without disruption and will gain access to MoEngage's engineering, data science, and customer support resources.
The acquisition creates the first engagement platform where workflow agents for marketers and decisioning agents for each user operate from a single unified system.
It also unlocks a 'Start Anywhere' approach: B2C brands can plug Aampe's per-user agents into existing platforms, while MoEngage customers get Aampe natively.

MoEngage has been winning migrations from Salesforce Marketing Cloud and Adobe Experience Cloud.
The acquisition positions MoEngage to compete with incumbents Salesforce and Adobe in enterprise marketing technology.
Aampe was founded in 2020 and had raised $27 million in lifetime funding, including an $18 million Series A led by Theory Ventures in December 2024.

MoEngage is an agentic customer data and engagement platform trusted by over 1,350 consumer brands globally.
Its Merlin AI platform handles AI-powered marketing workflows.
Aampe provides AI infrastructure that provisions a dedicated autonomous AI agent for every individual customer of a brand.
Aampe's per-user agent optimizes content, timing, channel, and frequency at an individual level, learning from outcomes.
Aampe's platform runs hundreds of millions of dedicated AI agents and processes more than 200 billion decisions every week.
Aampe customers include ZenBusiness, Taxfix, Grab, and Swiggy.
Swiggy has over 25 million transacting users per month and uses both MoEngage and Aampe.
Grab has over 52 million monthly transacting users across eight markets and uses Aampe.

Product: Customer engagement and marketing automation platform with agentic AI agents
Customers: Consumer brands and enterprises managing customer interactions
How it makes money: SaaS subscription for customer engagement and marketing automation
What sets it apart: Proprietary AI agents that automate personalized customer interactions at scale