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Funding · Enterprise Software & IT

JustAI raises $17M Series A for AI marketing

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Date
Company
JustAI
What it does
AI-native marketing platform
Kind
Funding
Amount
$17M
Stage
Series A
Based in
San Francisco
Founded
2024
Sector
Enterprise Software & IT

What they do

JustAI is an AI-native marketing platform for enterprise teams

What happened

It raised $17M in Series A led by Base10 Partners with Y Combinator and Peak XV

Why it matters

The company grew ARR 5X this year and influenced over $100M in customer revenue

The details

  • JustAI raised $17M in Series A funding.
  • The round was led by Base10 Partners.
  • Y Combinator and Peak XV Partners also participated.
  • Strategic investors and operators from Anthropic, Chime, Notion, HubSpot CTO Dharmesh Shah, and founders of Eppo and Vapi joined.
  • The company plans to use the funds to expand engineering and go-to-market teams.
  • It will also deepen its agentic infrastructure and extend into e-commerce and B2B marketing.
  • JustAI is exploring business opportunities in India.

The bigger picture

  • Gartner 2026 CMO Spend Survey shows CMOs allocate 15.3% of marketing budgets to AI, but only 30% feel ready to scale AI.
  • The 2025 Marketing Technology Landscape lists more than 15,000 martech products.
  • JustAI grew ARR 5X this year and influenced over $100M in customer revenue last year.

About the business

  • JustAI is an AI-native marketing platform for enterprise marketing teams.
  • It automates personalization, experimentation, and decisioning.
  • The platform is organized around four coordinated agents: Strategy, Creative, Decisioning, Data.
  • The Strategy agent audits users, segments, and product surfaces.
  • The Creative agent turns insights into messaging across channels like email and in-app.
  • The Decisioning agent optimizes for goals like engagement, retention, and revenue within guardrails.
  • The Data agent measures lift, surfaces insights, and feeds learnings back.
  • Customers include Coursera, ClickUp, Better, Figma, Pinterest, and Etsy.
  • Coursera Director of Marketing Vera Hui said the platform unlocked new capabilities.

What happens next

  • Expand engineering and go-to-market teams.
  • Deepen agentic infrastructure.
  • Extend into e-commerce and B2B marketing.
  • Explore business opportunities in India.

The deal

Type
Series A

Investors

  • Base10 Partners (lead) — A venture capital firm; General Partner Rexhi Dollaku commented on the round.
  • Y Combinator (participated) — A startup accelerator and venture firm.
  • Peak XV Partners (participated) — A venture capital firm.

Founders

  • Neha Mittal, CEO
  • Jeff Hara, Co-founder

About JustAI

Product
AI-native marketing platform with strategy, creative, decisioning and data agents for campaign automation
Customers
Enterprise marketing teams and e-commerce companies seeking AI-driven marketing personalization
How it makes money
B2B SaaS - agentic AI platform for marketing operations and campaign optimization
What sets it apart
Proprietary AI agents for marketing with focus on execution and optimization at scale

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