Results · Commerce & Consumer Brands

Something’s Brewing reports strong FY26 revenue growth

By Startup Enthusiast · 21 February 2026

What they do

It sells espresso machines and beans online and in physical stores

FY25 revenue rose 58% to ₹12.4 Cr with Q3 FY26 exceeding ₹10 Cr

The company plans ten new experience hubs to build a trusted ecosystem

Abhinav Mathur launched Something’s Brewing on World Coffee Day in October 2020.
The startup operates as an e-retail store for home brewers across India.
It curates espresso machines, grinders, manual brewers, accessories, and beans from multiple countries.
The business model combines online sales with physical experience centres for customer engagement.
FY25 revenue reached ₹12.4 Cr, marking a 58% year-over-year increase.
Q3 FY26 revenue exceeded ₹10 Cr, supporting a full-year projection of ₹18 Cr.
The company differentiates itself through education and community rather than discount-driven strategies.
Plans include adding ten new retail locations as experience hubs for expansion.

The brand focuses on high repeat rates and community building over price wars.
Physical experience centres serve as a key differentiator in the Indian market.
Growth signals rising consumer interest in premium home brewing equipment and culture.

The company sells Budhan One Touch Machines and La Marzocco Micra units.
Products include Wacaco NanoPresso devices and Fellow Carter Mugs for enthusiasts.
Beans are sourced from India, Germany, Italy, and China for variety.
59% of sales come directly through its website, ensuring higher margins.
28% of revenue is generated via third-party ecommerce marketplaces for reach.
13% of sales occur in physical retail stores offering hands-on experiences.
The flagship store acts as an educational hub for aspiring home brewers.
The strategy emphasizes exposure and community engagement to drive long-term loyalty.
The goal is to become India’s most trusted home-coffee ecosystem by 2030.