Partnership · Financial Services

PayU partners with GoKwik and CoRover.ai

By Startup Enthusiast · 10 March 2026

What they do

PayU is a diversified fintech platform regulated by the RBI

It partnered with GoKwik to launch India's first integrated conversion-to-commerce stack for D2C brands

It also partnered with CoRover.ai for voice-based payments in over 100 Indian languages

PayU and GoKwik announced a strategic partnership on 10 March 2026.
The partnership launches India's first integrated Conversion-to-Completion stack for D2C brands.
The stack combines GoKwik's conversion intelligence with PayU's payments infrastructure.
The goal is to reduce checkout drop-offs, payment failures, and conversion inefficiencies.
PayU also partnered with CoRover.ai on 13 March 2026 for voice-based payments.
This integration uses BharatGPT to enable multilingual voice-first payments in 100+ Indian languages.
An early use case is voice-based UPI payments on Afterlife, a digital succession planning platform.

The partnerships aim to solve high checkout abandonment and payment friction for D2C brands.
Voice-based payments can reach non-English speaking users and expand digital payment adoption.
Both deals signal PayU's push to deepen its value chain beyond basic payment processing.

PayU is India's leading diversified fintech platform, regulated by the RBI and backed by Prosus.
It has empowered 4.5 lakh+ businesses including enterprises, e-commerce, and SMBs.
PayU supports 100+ online payment methods: Credit/Debit Cards, Net Banking, EMIs, pay-later, QR, UPI, Wallets.
GoKwik is an e-commerce enablement platform helping 15,000+ brands with higher conversion and lower RTO.
GoKwik's network covers over 200 million shoppers and offers full-stack solutions across the shopping funnel.
CoRover.ai provides BharatGPT for multilingual voice-based payment solutions.

PayU and CoRover plan to extend voice-based payments to e-commerce, travel, OTT, and BFSI sectors.
The partnership will explore NPCI's UPI Circle and UPI Reserve Pay integrations.

Product: Payments platform providing payment processing, checkout solutions, fraud management, and merchant services including UPI, cards, and wallets
Customers: Merchants and e-commerce businesses ranging from SMBs to enterprise seeking payment infrastructure and services
How it makes money: Payment processing with transaction fees, subscription services for merchant tools, and technology licensing
What sets it apart: Pan-India merchant network, AI-powered fraud protection, accessibility-first checkout, and integration with emerging channels like ChatGPT