Launch · Financial Services
PayU launches inFINity 3.0 accelerator for fintech startups
By Startup Enthusiast ·
- Date
- Company
- PayU
- What it does
- Digital payment and fintech solutions
- Kind
- Launch
- Based in
- Bengaluru
- Founded
- 2002
- Sector
- Financial Services
What they do
PayU provides digital payment and financial technology solutions for businesses
What happened
It launched inFINity 3.0, a four-week accelerator for 30 early-stage fintech startups, with applications open till March 15, 2026
Why it matters
The program offers AWS credits, masterclasses, and a Demo Day in Bengaluru, building on 60 startups supported so far
The details
- PayU announced inFINity 3.0, the latest edition of its accelerator for early-stage fintech startups.
- The program is already live, with applications open until March 15, 2026.
- It will select 30 founders for a compressed four-week sprint.
- The program ends with an in-person Bootcamp and Demo Day in Bengaluru.
- Selected startups can access up to $10,000 in AWS Cloud Credits each, subject to eligibility.
- Focus areas include consumer fintech, banking infrastructure, embedded finance, insurance tech, wealth tech, and AI.
- The program aims to shrink months of trial-and-error into weeks of execution.
The bigger picture
- India has the world's third-largest fintech ecosystem, with a market opportunity projected to exceed $2.1 trillion by 2030.
- Over 10,200 fintech startups are competing in India, making support programs crucial.
- Investors cite lack of product-market fit (61%) and cash flow issues (48%) as top startup killers, which the program addresses.
- The fintech sector is shifting toward 'disciplined growth', as highlighted in a recent industry report.
About the business
- PayU provides digital payment solutions for businesses, including payment gateways and financial services.
- It runs PayU for Startups, an umbrella program offering tailored payment solutions, startup perks, and expert guidance.
- inFINity functions as a long-term ecosystem for fintech founders, offering sustained community support.
- PayU has partnered with DPIIT (Startup India) and state bodies in Karnataka and Uttar Pradesh for investor summits and roadshows.
- The program focuses on validating product-market fit, sharpening go-to-market strategies, and building for institutional scale.
- Founders receive operator-led guidance on pricing, compliance, distribution design, and scale economics.
What happens next
- Applications for inFINity 3.0 close on March 15, 2026.
- The program will culminate with a Demo Day in Bengaluru, where startups can engage with multiple VC firms.
The deal
- Type
- launch
Investors
- Atrium Ventures (participated) — Supports cohort curation for inFINity 3.0
About PayU
- Product
- Payments platform providing payment processing, checkout solutions, fraud management, and merchant services including UPI, cards, and wallets
- Customers
- Merchants and e-commerce businesses ranging from SMBs to enterprise seeking payment infrastructure and services
- How it makes money
- Payment processing with transaction fees, subscription services for merchant tools, and technology licensing
- What sets it apart
- Pan-India merchant network, AI-powered fraud protection, accessibility-first checkout, and integration with emerging channels like ChatGPT
More on PayU
- PayU launches AI agent store and fraud protection15 September 2026 · Launch
- PayU India posts $781 Mn revenue in FY2629 June 2026 · Results
- PayU CTO shifts focus to ai risk management29 June 2026 · Analysis
- PayU partners with GoKwik and CoRover.ai10 March 2026 · Partnership
- PayU launches inFINity 3.0 accelerator for fintech startups11 February 2026 · Launch
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