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Launch · Financial Services

PayU launches inFINity 3.0 accelerator for fintech startups

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Date
Company
PayU
What it does
Digital payment and fintech solutions
Kind
Launch
Based in
Bengaluru
Founded
2002
Sector
Financial Services

What they do

PayU provides digital payment and financial technology solutions for businesses

What happened

It launched inFINity 3.0, a four-week accelerator for 30 early-stage fintech startups, with applications open till March 15, 2026

Why it matters

The program offers AWS credits, masterclasses, and a Demo Day in Bengaluru, building on 60 startups supported so far

The details

  • PayU announced inFINity 3.0, the latest edition of its accelerator for early-stage fintech startups.
  • The program is already live, with applications open until March 15, 2026.
  • It will select 30 founders for a compressed four-week sprint.
  • The program ends with an in-person Bootcamp and Demo Day in Bengaluru.
  • Selected startups can access up to $10,000 in AWS Cloud Credits each, subject to eligibility.
  • Focus areas include consumer fintech, banking infrastructure, embedded finance, insurance tech, wealth tech, and AI.
  • The program aims to shrink months of trial-and-error into weeks of execution.

The bigger picture

  • India has the world's third-largest fintech ecosystem, with a market opportunity projected to exceed $2.1 trillion by 2030.
  • Over 10,200 fintech startups are competing in India, making support programs crucial.
  • Investors cite lack of product-market fit (61%) and cash flow issues (48%) as top startup killers, which the program addresses.
  • The fintech sector is shifting toward 'disciplined growth', as highlighted in a recent industry report.

About the business

  • PayU provides digital payment solutions for businesses, including payment gateways and financial services.
  • It runs PayU for Startups, an umbrella program offering tailored payment solutions, startup perks, and expert guidance.
  • inFINity functions as a long-term ecosystem for fintech founders, offering sustained community support.
  • PayU has partnered with DPIIT (Startup India) and state bodies in Karnataka and Uttar Pradesh for investor summits and roadshows.
  • The program focuses on validating product-market fit, sharpening go-to-market strategies, and building for institutional scale.
  • Founders receive operator-led guidance on pricing, compliance, distribution design, and scale economics.

What happens next

  • Applications for inFINity 3.0 close on March 15, 2026.
  • The program will culminate with a Demo Day in Bengaluru, where startups can engage with multiple VC firms.

The deal

Type
launch

Investors

  • Atrium Ventures (participated) — Supports cohort curation for inFINity 3.0

About PayU

Product
Payments platform providing payment processing, checkout solutions, fraud management, and merchant services including UPI, cards, and wallets
Customers
Merchants and e-commerce businesses ranging from SMBs to enterprise seeking payment infrastructure and services
How it makes money
Payment processing with transaction fees, subscription services for merchant tools, and technology licensing
What sets it apart
Pan-India merchant network, AI-powered fraud protection, accessibility-first checkout, and integration with emerging channels like ChatGPT

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