Funding · Commerce & Consumer Brands

Origin Fresh in talks for $10 million Series A raise

What they do

Origin Fresh sells fresh produce through a vertically integrated farm-to-consumer model with direct farmer sourcing

The company is raising $10 million in a Series A round to expand its retail footprint and supply chain

Funds will support brand building, customer acquisition, and the opening of new stores and hydroponic farms

Origin Fresh is currently in talks to raise $10 Mn in a Series A funding round.
The startup plans to use the funds to expand its retail footprint in metro and tier II cities.
Capital will also support brand building, customer acquisition, and supply chain enhancement initiatives.
This follows a previous $3.5 Mn seed/pre-Series A round led by Aeravti Ventures.
Previous investors included Microlabs, Sattva Family Office, Botnar Foundation, and Netri Foundation.
The company aims to open approximately 10 new stores and 10+ hydroponic farms next year.
Expansion targets include Bengaluru, Coimbatore, Maharashtra, Gujarat, and Delhi.
Origin Fresh recently opened its first western India store in Pune last month.

It signals confidence in the farm-to-consumer model amid growing demand for fresh produce.
The company has seen nearly fivefold growth in D2C order volumes over the past year.
Investors are backing a business that directly empowers smallholder farmers through better pricing.

Origin Fresh operates a vertically integrated farm-to-consumer model controlling the entire supply chain.
It serves both B2B clients like restaurants and D2C customers via online and offline channels.
The company sources fresh produce from over 10,000 farmers through 5 collection centres.
It operates 15 company-run stores and fulfilment hubs in Bengaluru and Chennai.
Logistics rely on an in-house fleet of approximately 120 EVs with salaried employees.
About 40% of its fruit portfolio consists of imported growers from Australia, Thailand, and Spain.
The product mix includes Indian staples, exotic vegetables, fruits, and value-added blends.
Revenue split is roughly 35-40% B2B with the remainder coming from D2C channels.
The FY26 operating revenue target is set at ₹100 Cr, nearly double the FY25 figure.

Aeravti Ventures (lead) — Led the previous $3.5 Mn seed/pre-Series A round.
Microlabs (participant) — Participated in the previous seed/pre-Series A round.
Sattva Family Office (participant) — Participated in the previous seed/pre-Series A round.
Botnar Foundation (participant) — Swiss foundation participating in the previous seed/pre-Series A round.
Netri Foundation (participant) — Spanish foundation participating in the previous seed/pre-Series A round.

Product: Fresh produce delivery and retail stores for fruits and vegetables.
Customers: Consumers and restaurants buying fresh produce.
How it makes money: Sells fresh produce directly and through its own retail and delivery network.
What sets it apart: Vertically integrated farm-to-consumer supply chain that removes middlemen and aims to deliver within 12 hours.
Operations: Expanding retail footprint in metro and tier II cities, including Western India.