Results · Commerce & Consumer Brands

Nuuk posts first full year results with revenue growth

By Startup Enthusiast · 8 January 2026

What they do

Nuuk makes modern home appliances like heaters and air fryers for Indian homes

The company reported its first full fiscal year operating revenue of INR 16 Cr

Total expenses rose sharply to INR 16.4 Cr due to higher stock purchase costs

Nuuq is a direct-to-consumer manufacturer of home and kitchen appliances.
The company focuses on minimal and modern design for products sold in India.
Its product lineup includes heaters, fans, steam irons, air fryers, and juicers.
Nuuq also offers vacuum cleaners designed specifically for Indian homes and climate conditions.
In FY25, the company achieved its first full year of operational activity.
Operating revenue grew significantly from INR 31.8 Lakh in FY24 to INR 16 Cr in FY25.
Net loss increased from INR 7 Lakh in FY24 to INR 39 Lakh in FY25.
Total expenses surged to INR 16.4 Cr, driven by massive increases in stock purchases.

This marks the first full fiscal year of operations for the young startup.
Selling and distribution expenses jumped over 6,000% compared to the previous year.
Commissions and payment gateway charges also saw significant proportional growth.

Nuuq designs its products in-house to ensure quality and specific feature sets.
The company is currently scaling up its manufacturing capabilities within India.
Sales are conducted through its own website and major e-commerce platforms like Amazon.
It also sells products via quick commerce apps such as Blinkit.
A physical retail store was recently launched in the Delhi NCR region.
Stock purchase costs rose nearly 4,000% to INR 12.68 Cr in FY25.
Selling and distribution costs increased by over 6,000% to INR 3.15 Cr.
Payment-related costs grew substantially to INR 1.73 Cr from a small base.
The business model relies heavily on digital channels alongside new retail expansion.

Product: Direct-to-consumer home appliances including fans, vacuum cleaners, garment care, and kitchen products
Customers: Urban Indian consumers, especially younger buyers
How it makes money: Sells appliances directly online through its own site and ecommerce channels
What sets it apart: Design-first products built with human-centric engineering and made-in-India supply chain expansion
Operations: Manufactures in India and sells through its website and ecommerce marketplaces