Funding · Commerce & Consumer Brands

Nua raises $50 million in Series C funding

By Startup Enthusiast · 7 September 2026

What they do

Nua sells period care, maternity care, and intimate wellness products through online channels and physical retail stores

The company raised $50 million in a Series C round led by Peak XV Partners and Filter Capital

Its revenue run rate grew five times in two years, from ₹100 crore to ₹500 crore, and the company is still profitable

Nua raised $50 million in a Series C funding round led by Peak XV Partners and Filter Capital.
The round includes both a primary raise (new capital for the company) and a secondary sale (existing shareholders selling stakes).
Early investors Kae Capital and Lightbox VC used the secondary sale to partially cash out their holdings.
The company plans to use the funds to strengthen its brand, expand distribution, and invest in research and development.
Nua claims to reach over 3 million women and girls every month through its products and digital services.
The company reported scaling its annualised revenue run rate from ₹100 crore to ₹500 crore in 24 months.

Nua grew its annualised revenue run rate five times in 24 months, from ₹100 crore to ₹500 crore, and stayed profitable while doing it.
Lead investor Peak XV calls it the fastest-growing brand in the category and the second-largest online player.
The secondary sale gave early backers Kae Capital, Lightbox VC and angels a partial exit, a sign of returns in consumer brands.

Nua offers a range of products including period care, maternity care, and intimate wellness items.
The company operates an omni-channel model, selling products through its website and physical retail stores.
It provides digital services such as a period-tracking app and an anonymous chat service called SecretKeeper.
The brand focuses on addressing specific needs like reducing skin irritation in its period care products.
Nua targets young women and girls with a brand identity centered on wellness and health education.

Peak XV Partners (lead) — A venture capital firm focused on investing in high-growth startups.
Filter Capital (lead) — A growth-stage investment firm backing consumer and technology businesses.
Mirabilis Investment Trust (existing) — An investment firm that previously led the company's pre-Series C round.
Footpath Ventures (existing) — An investment firm participating as an existing shareholder.

Product: A women’s wellness product portfolio covering period care, maternity care, and everyday intimate wellness.
Customers: Women and girls buying personal wellness and hygiene products.
How it makes money: Sells consumer wellness products through online and omnichannel distribution.
What sets it apart: Positioned as a women’s wellness and femtech brand with a broad category mix.
Operations: Operates as an omnichannel brand expanding distribution and reach across India.