Funding · Commerce & Consumer Brands

Lickicious raises ₹19 crore to scale annual revenue

By Startup Enthusiast · 7 September 2026

What they do

Lickicious is a digital-first pet food and nutrition brand that offers food, treats, and supplements for dogs and cats in India

The company has secured ₹19 crore in growth capital through equity and institutional debt in a round led by Prath Ventures

The fresh capital will be used to build a 60,000 sq. ft. manufacturing facility and expand categories to target ₹100 crore in annual revenue

Pet food and nutrition brand Lickicious has raised ₹19 crore in growth capital through a mix of equity and institutional debt.
The funding round was led by institutional investor Prath Ventures.
Early backers of the company include the founders of Atomberg and several senior industry chief executive officers.
The startup is developing a 60,000 sq. ft. manufacturing and distribution footprint to increase production capacity and control product quality.
Lickicious plans to deploy the capital across capacity, capability, and category expansion as it moves toward an omnichannel model.
The company has set a target to reach ₹100 crore in annual revenue over the next few years as part of its goal to become a top pet food brand in India.

India's pet food market is shifting from a distribution-led model to a product- and trust-led market.
The company aims to build better products, stronger manufacturing, and a larger brand presence to capture growing demand from Indian pet parents.

Lickicious operates as a digital-first pet nutrition brand offering dry food, fresh food, treats, and supplements for dogs and cats.
Key product lines include everyday dry dog food, puppy food, nutritional treats, and wellness syrups for skin, coat, liver, and joints.
The company sells its products directly through its online platform and via major e-commerce and quick-commerce partners such as Amazon, Flipkart, Zepto, and Supertail.
It emphasizes transparent nutrition, real animal protein as the primary ingredient, and palatability in its formulations.

Prath Ventures (lead) — Institutional venture capital firm that led the funding round.

Product: Pet food and nutrition products for dogs and cats
Customers: Pet owners seeking quality nutrition for dogs and cats
How it makes money: Direct-to-consumer digital-first model with manufacturing and distribution capabilities
What sets it apart: In-house manufacturing control with quality assurance and omnichannel expansion