Roundup · Healthcare & Life Sciences
Nua raises $25 million in series C funding round
By Startup Enthusiast ·
- Date
- Company
- Nua
- What it does
- Women's health and hygiene brand
- Kind
- Roundup
- Stage
- Series C
- Founded
- 2017
What they do
Peak XV Partners leads the $25 Mn Series C investment round
What happened
Existing backers Mirabilis Investment Trust and Kae Capital also joined
Why it matters
India's femtech market is projected to reach $5.5 Bn by 2034
The details
- Nua is raising $25 Mn in a Series C funding round.
- The round values the company between ₹189-236 Cr.
- Peak XV Partners is leading the investment for Nua.
- Existing backers Mirabilis Investment Trust and Kae Capital are also participating.
- This brings Nua's total raised capital to over $21 Mn.
- The startup was founded in 2017 to serve the women's health sector.
- It currently serves more than 15 Lakh users across India.
The bigger picture
- India's femtech market is projected to reach $5.5 Bn by 2034.
- Nua has established a significant user base of over 15 Lakh.
- Existing investors are doubling down on their initial commitment.
About the business
- Nua manufactures and sells women's health and hygiene products.
- Its product range includes sanitary pads and cramp comfort items.
- The brand also offers foaming intimate wash for personal care.
- The company operates primarily in the Indian consumer market.
- It targets women seeking specialized hygiene and health solutions.
- Sales are driven through direct-to-consumer digital channels.
- The brand focuses on building trust among female consumers.
- Products address specific needs like menstrual comfort and hygiene.
What happens next
- Nua will use funds to expand its product portfolio.
- The company aims to grow its user base further.
- Plans include scaling operations in the Indian market.
The deal
- Type
- Series C
Investors
- Peak XV Partners (lead) — Leading global venture capital firm.
- Mirabilis Investment Trust (existing) — Existing backer participating in the new round.
- Kae Capital (existing) — Existing backer participating in the new round.
About Nua
- Product
- A women’s wellness product portfolio covering period care, maternity care, and everyday intimate wellness.
- Customers
- Women and girls buying personal wellness and hygiene products.
- How it makes money
- Sells consumer wellness products through online and omnichannel distribution.
- What sets it apart
- Positioned as a women’s wellness and femtech brand with a broad category mix.
- Operations
- Operates as an omnichannel brand expanding distribution and reach across India.
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