Funding · Commerce & Consumer Brands

Mirana Toys launches AR-enabled smart toys with a seed round from InfoEdge

By Startup Enthusiast · 8 January 2026

What they do

Mirana Toys designs and manufactures AR-enabled smart toys and educational products for children aged six months to 14+ years

The startup raised a seed round of ₹18 Cr from InfoEdge, marking the beginning of its journey as a B2B-first toy design and manufacturing company

Mirana focuses on in-house development and large-scale OEM manufacturing, aiming to become one of the largest electronic toy factories in India

Mirana Toys is an Indian startup that designs and manufactures AR-enabled smart toys and educational products for children aged six months to 14+ years.
The company was founded in 2021 by Devansh Sharma and Ravi Yadav, who previously co-founded Zemote Home Automation, an IoT-based smart home products venture.
Mirana raised a seed round of ₹18 Cr from InfoEdge, which formally kickstarted the company’s journey as a B2B-first toy design and manufacturing company.
The startup operates as a B2B-first company, focusing on large-format orders from brands and retailers, and aims to position itself as an end-to-end toy design house and large-scale OEM manufacturer.
Mirana produces 5,000–10,000 units per SKU, completing the entire cycle from concept design to mass production in about six to nine months.
The company moved from a small facility in Pune to a medium-sized manufacturing unit in Ahmedabad, with plans to expand to a much larger facility of nearly 3 Lakh sq ft.
The Ahmedabad facility is expected to employ 500–1,000 contract workers initially, growing to more than 1,500 workers over time.

Mirana Toys is responding to a shift in children’s play preferences, with a growing demand for interactive, tech-driven toys.
The founders identified a gap in the toy market, where innovation had stagnated, and most toys were based on outdated concepts.
Mirana’s pivot from smart home automation to smart toys was driven by the founders’ technical expertise and the opportunity to blend manufacturing, software, and immersive play.
The startup aims to align with the Indian government’s push for local toy manufacturing and labor-intensive production.

Mirana Toys designs and manufactures AR-enabled smart toys and educational products for children aged six months to 14+ years.
The company offers a wide range of products, from sound-based toys to hobby-grade RC cars, with price points ranging from ₹500 to ₹15,000.
Mirana operates as a B2B-first company, focusing on large-format orders from brands and retailers.
The startup aims to position itself as an end-to-end toy design house and large-scale OEM manufacturer, capable of taking a concept from scratch to mass production.
Mirana produces 5,000–10,000 units per SKU, completing the entire cycle from concept design to mass production in about six to nine months.
The company currently operates from a medium-sized manufacturing unit in Ahmedabad, with plans to expand to a much larger facility of nearly 3 Lakh sq ft.

Mirana Toys plans to expand to a much larger manufacturing facility of nearly 3 Lakh sq ft in Ahmedabad.
The company aims to grow its workforce to over 1,500 contract workers and generate employment for over 5,000 people, including vendors and ancillary suppliers.

Product: enabled toy startup
Customers: Children, parents, hobbyists, and retail toy distributors globally.
How it makes money: Sells proprietary tech-enabled toys via retail and direct channels, and offers contract manufacturing.
What sets it apart: Vertically integrated in-house manufacturing covering design, tooling, moulding, PCBA assembly, and quality control.