Launch · Commerce & Consumer Brands

Meesho launches AI system PRISM to drive 75% of orders via discovery-based feed

What they do

Meesho uses an AI system called PRISM to recommend products to its 264 million transacting users each year

PRISM handles 75% of orders by predicting user intent through real-time behavior, not just text searches

The system processes 6 trillion daily inferences and uses 100 AI models trained on 400 trillion signals

Meesho launched PRISM, an AI system that drives 75% of its orders through a discovery-based feed.
PRISM uses real-time user behavior to predict intent, unlike traditional e-commerce search bars.
The system processes 6 trillion daily inferences and uses 100 AI ranking models trained on 400 trillion input signals.
During peak traffic, PRISM handles 100 million inferences per second.
Meesho built BharatMLStack, an in-house machine learning infrastructure to reduce data processing costs.
PRISM includes Trendpulse, an LLM that tracks regional purchase patterns and matches inventory to local demand.
The system supports 10 languages, focusing on voice-led navigation and regional dialects.
PRISM manages product recommendations, trend analysis, and seller distribution metrics.
It operates on data from 263 million monthly active users, 17 billion daily product views, and 2 billion user ratings and reviews.

Meesho’s PRISM system reflects a shift from keyword-based search to intent-driven discovery in e-commerce.
The system’s ability to handle 6 trillion daily inferences highlights the scale of Meesho’s user activity.
BharatMLStack was developed to cut costs compared to standard cloud solutions.
Trendpulse helps align inventory with local demand, improving relevance for users in different regions.

It focuses on India’s growing internet user base, many of whom prefer voice commands and browsing over text search.
The platform processes 17 billion daily product views and 2 billion user ratings and reviews.
Meesho’s Net Merchandise Value (NMV) reached ₹11,371 crore in Q4 FY26, up 43% year-on-year.
The company reported a 66% reduction in losses, with contribution margins rebounding to 4.0% of NMV.