News · Commerce & Consumer Brands
La Pink builds microplastic-free beauty brand
By Startup Enthusiast ·
- Date
- Company
- La Pink
- What it does
- Microplastic-free beauty and personal care
- Kind
- News
- Founded
- 2018
What they do
La Pink makes microplastic-free beauty and personal care products with safe formulations
What happened
Founded in 2018 by Nitin Jain, it is bootstrapped and funded by family capital
Why it matters
The brand is open to fundraising and plans to expand to UAE, USA, and other markets
The details
- La Pink was founded in 2018 after Nitin Jain noticed microplastic-free labeling in Europe.
- The company focuses on microplastic-free beauty and personal care products.
- It emphasises formulation safety and ingredient transparency.
- A key ingredient is white haldi, sourced as a plant extract from Indonesia via international suppliers.
- Formulation partners come from France, Switzerland, and the USA.
- Products are tailored for Indian skin and climate.
- The R&D cycle takes 8 months to 1 year per formulation.
- In 2024, La Pink onboarded Parineeti Chopra as brand ambassador.
The bigger picture
- The Indian beauty market is crowded with organic, natural, and chemical-free labels.
- Microplastic awareness among consumers is still low in India.
- La Pink gained organic traction through repeat usage and word-of-mouth by late 2024.
About the business
- La Pink makes microplastic-free beauty and personal care products.
- It prioritises formulation safety and ingredient transparency.
- A key ingredient is white haldi, sourced as a plant extract from Indonesia.
- Formulation partners are based in France, Switzerland, and the USA.
- Products are designed for Indian skin and climate.
- The R&D cycle per formulation is 8 months to 1 year.
- The company is bootstrapped, funded by the founder and family capital.
What happens next
- La Pink is open to fundraising but selective about partners and timing.
- It plans international expansion, with the UAE as the primary gateway.
- It is also exploring markets in the USA, Singapore, Nepal, and Bangladesh.
Founders
- Nitin Jain, founder & director
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