Funding · Commerce & Consumer Brands

Invogue gets ₹2 crore from Aman Gupta on Shark Tank

By Startup Enthusiast · 10 February 2026

What they do

Invogue makes shapewear, bras, innerwear and swimwear for Indian body types

It raised ₹2 crore from Shark Aman Gupta on Shark Tank India Season 5

The brand was bootstrapped since its 2023 launch and has served over 80,000 customers

Invogue secured ₹2 crore investment on Shark Tank India Season 5.
The investment came from Aman Gupta, a shark on the show.
Invogue is an Indian shapewear brand designed for Indian body types.
Its products include shapewear, sculpted bras, innerwear, tummy tuckers and swimwear.
The brand was bootstrapped since its launch in 2023 and had no external funding before this.
Invogue has served over 80,000 customers so far.
It collaborated with Malaika Arora on a digital campaign.

The shapewear category was virtually non-existent in India when Invogue started.
Invogue claims to stay at least six months ahead of the market in product innovation.
The brand aims to become a foundation fashion brand — an essential layer beneath every outfit.

Invogue makes shapewear, sculpted bras, innerwear, tummy tuckers and swimwear.
All products are designed specifically for Indian body types.
The silhouettes work across ethnic and contemporary wear.
The brand was bootstrapped from its 2023 launch until this Shark Tank investment.
It has served over 80,000 customers.
Its vision is to become a foundation fashion brand — the essential layer beneath every outfit.

Aman Gupta (lead) — Aman Gupta is a shark on Shark Tank India and backed the brand.