Launch · Commerce & Consumer Brands

Flipkart and Meta launch affiliate programme for creators

By Startup Enthusiast · 10 June 2026

What they do

Flipkart and Meta have launched an affiliate programme where creators tag products on Facebook and Reels

The partnership reflects a shift to social media and creator recommendations driving product discovery in India

Creators earn commissions on sales from their tagged posts

Flipkart Group and Meta have launched an affiliate programme for creators.
Creators can tag Flipkart and Myntra products on Facebook posts and Reels.
The programme launches first on Facebook, with a later phase expected to expand to Instagram.
Users click tagged products in creator content and complete purchases on Flipkart or Myntra.
Creators earn a commission on sales generated from their posts.
Sellers choose products to promote and set commission rates for participating creators.
Creators of all sizes, including micro and nano influencers, can browse affiliate products, tag them, and track commissions via a dashboard.

The partnership reflects a shift in India's e-commerce where social media and creator recommendations drive product discovery over search-based shopping.
Gen Z accounts for 40% to 45% of India's e-retail shoppers and contributes nearly half of incremental online retail orders, according to a Flipkart-Bain report.
Influencer-led discovery and social content influence purchases across fashion, beauty, gadgets, and lifestyle.
Flipkart has invested in creator-focused commerce over the past two years through initiatives like Creatorhood and Affluencer.

Flipkart is an online shopping site for mobiles, electronics, furniture, grocery, lifestyle, books, and more.
The company operates a marketplace model connecting sellers and buyers.
Flipkart also owns Myntra, a fashion and lifestyle e-commerce platform.
The affiliate programme allows creators to tag products from both Flipkart and Myntra.
Sellers can choose which products to promote and set commission rates for creators.
Creators can browse available affiliate products, tag them in posts and Reels, and track their commissions through a dashboard.

The programme launches first on Facebook, with a later phase expected to expand to Instagram.