Funding · Commerce & Consumer Brands

Uni Seoul raises Rs 35 crore Series A for expansion

By Startup Enthusiast · 10 June 2026

What they do

Uni Seoul sells Korean-style lifestyle products like plush toys and beauty items through offline stores and online channels

The startup raised Rs 35 crore in a Series A round co-led by Riverwalk Holdings and Sauce.vc to expand its footprint

The company plans to grow from 15 current stores to over 50 outlets and enter quick commerce platforms soon

Uni Seoul has raised Rs 35 crore ($3.6 Mn) in a Series A funding round.
The round was co-led by Riverwalk Holdings and Sauce/Sauce.vc.
Panthera Peak Ventures and existing angel investors also participated in the deal.
Founders Gaurav Karmani and Mohit Khurana started the company in 2023.
The funds will be used to expand offline presence and strengthen supply chains.
Uni Seoul aims to increase its store count significantly across major Indian cities.
The startup is planning to launch on quick commerce platforms like Blinkit and Zepto.
Private-label growth and product development are key parts of their fund utilization plan.

The K-beauty market is projected to reach $1.5 Bn by 2030 with high growth.
Uni Seoul competes with established value-retail brands like Miniso and Mumuso.
The offline-first model combined with D2C channels offers a unique retail approach.
Investors are betting on the growing consumer interest in Korean lifestyle products.

Uni Seoul operates as a Korean-inspired lifestyle and gifting retail startup.
It uses an offline-first model supported by a direct-to-consumer (D2C) online channel.
The product range includes plush toys, home/living items, stationery, bags, and travel accessories.
Beauty and personal care products form a significant part of their inventory mix.
The company currently lists over 1,000 SKUs (Stock Keeping Units) in its catalog.
Product prices range from ₹99 to ₹2,999, targeting affordable luxury segments.
It currently runs 15 outlets in cities like Bengaluru, Pune, Mumbai, and Hyderabad.
The business model relies on physical touchpoints to drive brand engagement and sales.
Future revenue streams include quick commerce partnerships and expanded franchise formats.

Expand offline presence to more than 50 outlets in the near term.
Enter quick commerce platforms including Blinkit, Zepto, and Swiggy Instamart.
Achieve 500 retail touchpoints via company-owned and franchise formats within five years.
Strengthen supply chain capabilities and grow private-label product lines.

Riverwalk Holdings (lead) — An early-stage India-focused investment fund.
Sauce/Sauce.vc (lead) — A venture capital firm focused on consumer businesses.
Panthera Peak Ventures (participated)

Product: Offline-first retail stores and products across gifting, home, beauty, and accessories.
Customers: Consumers buying lifestyle, gifting, and impulse purchase items.
How it makes money: Sells curated consumer products through retail stores and planned quick commerce channels.
What sets it apart: Korean design-inspired positioning with private-label expansion.
Operations: Operates 15 stores across multiple Indian cities and is expanding the offline footprint.