Funding · Commerce & Consumer Brands

FirstClub raises $55M Series B for premium quick commerce

What they do

FirstClub delivers premium groceries and essentials in 20-25 minutes with strict quality checks

It raised $55M in Series B co-led by Peak XV Partners and Sofina at a $255M valuation

The company crossed 1 million orders and 170,000 households within a year of launch

FirstClub raised $55 million in Series B funding.
The round was co-led by Peak XV Partners and Sofina.
Existing investors Accel, RTP Global and Paramark Ventures also participated.
The company's post-money valuation is ~$255 million, up from ~$120 million less than a year ago.
FirstClub has raised ~$86 million in total to date.
It crossed 1 million orders in less than a year since launch.
The platform onboarded ~170,000 households within a year.
Its annualised GMV is ~$50 million.

The Indian quick commerce market is estimated to grow from ~$6 billion to over $11 billion within a year.
FirstClub focuses on quality and trust rather than just speed, differentiating from mainstream players.
It bans over 200 harmful ingredients from its platform, appealing to health-conscious consumers.
The company plans to expand to new cities and broaden product categories.

FirstClub is a quality-first quick commerce platform delivering premium groceries and essentials.
Deliveries are made in 20-25 minutes with emphasis on ingredient integrity.
It tests fruits for sweetness and checks vegetables for blemishes, bruises and smudges before listing.
Products like milk, atta, paneer and dals are lab-tested for purity and consistency.
The company uses cold-chain-friendly bags for dairy products to prevent bacterial growth.
It offers ~4,000 curated products across F&B, grocery, health & supplements, home & kitchen, fresh produce, dairy, bakery and cleaning essentials.
Planned categories include beauty & personal care, home essentials, pet care, general merchandise and gifting.
FirstClub currently operates 24 stores: 21 in Bengaluru and 3 in Hyderabad.
A membership programme is not yet launched; the platform remains open to all.

Peak XV Partners (co-lead) — Managing Director GV Ravishankar commented on the round.
Sofina (co-lead) — Principal Tanya Sen commented on the round.
Accel (participated) — Partner Barath Shankar Subramanian commented on backing FirstClub from seed.
RTP Global (participated) — Partner Nishit Garg commented on backing FirstClub from seed.
Paramark Ventures (participated)

Product: Quality-curated grocery and essentials delivered through quick commerce model
Customers: Urban consumers seeking quality, fresh groceries delivered quickly
How it makes money: Quick commerce B2C model with physical stores (clubhouses) and on-demand delivery
What sets it apart: Quality-first approach differentiating from price-focused quick commerce competitors