FirstClub enters beauty and personal care
By Abha Lohia · Editor ·
FirstClub: valuation and funding and every story →
BengaluruFounded 2024
- FirstClub is a consumer app that began with groceries, then added pet care and home and kitchen products
- It now sells beauty and personal care, with over 80 brands priced between ₹300 and ₹3,500
- Products are screened on ingredients against global benchmarks, with extra tests such as pH checks for every cleanser
What happened
- New beauty and personal care category with 80+ brands.
- Prices run from ₹300 to ₹3,500.
- Sunscreens get in vivo testing (tests on people); hair oils cannot contain mineral oil.
Why it matters
- Shoppers voted for this category in a poll.
- It extends the app's ingredient transparency promise.
The business
- Started with quality-focused groceries about 18 months ago.
- Has banned over 200 ingredients from packaged foods.
- Later added pet care, home and kitchen.
The founders
The numbers around it
FirstClub has 2 funding rounds in StopDown's archive, $86M raised in all.
| When | Round | Amount | Led by |
|---|---|---|---|
| 15 June 2026 | Series B | $55M | Peak XV Partners |
| 3 June 2026 | Series B | $55M | Peak XV Partners |
Commerce & Consumer Brands in November 2026: 7 rounds with a disclosed amount, $119 million in all; the biggest was GIVA ($100M+). Every sector this year →
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Everything on FirstClub → · All startup news on 3 November 2026 →
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