Funding · Commerce & Consumer Brands

Phab raises $4M in pre-Series A round

What they do

Phab makes protein bars, milkshakes and high-protein snacks

It raised $4M in a pre-Series A round co-led by OTP Ventures and Chona Family Office

The company gets about half its business from offline channels and is expanding in quick commerce

Phab raised $4M in a pre-Series A round.
The round was co-led by OTP Ventures and Chona Family Office.
The company will use the funds for brand building, geographic expansion, distribution and strengthening its leadership team.
Phab had previously raised a $2M seed round in April 2025, also led by OTP Ventures.
Participants in the seed round included Capri Global, Sim & San Law Firm and angel investors.

The Indian healthy snacks market is projected to become an $8.1B opportunity by 2033.
Consumer consciousness about protein intake, fitness and preventive healthcare is rising.
Other healthy snack brands like Good Monk and Salad Days also raised funds earlier in 2026.

Phab makes protein bars, milkshakes, energy bars and other high-protein snacks.
It sells through ecommerce (Amazon, Flipkart), quick commerce (Blinkit, Zepto), modern trade and general trade.
About 50% of its business comes from offline channels.
The company has a presence in Tier II and Tier III cities through quick commerce dark stores.
Its market share is increasing across quick commerce platforms.

Phab plans to use the funds for brand building, geographic expansion, distribution and strengthening its leadership team.

Product: High-protein snacks including protein bars, milkshakes, powders, and energy bars
Customers: Consumers looking for convenient, protein-rich snacks and supplements
How it makes money: Sells packaged snacks through online, quick-commerce, and offline retail channels
What sets it apart: Combines food science, nutritionist input, and strong flavor to make calorie-efficient snacks
Operations: Uses ecommerce, quick-commerce, modern trade, and general trade to distribute products