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Funding · Professional & Local Services

Info Edge invests Rs 8.90 crore in Factrika

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Factrika logo
Date
Company
Factrika
What it does
On-demand industrial workforce platform
Kind
Funding
Amount
₹8.90 crore
Stage
Strategic Investment
Founded
2 Jul 2024
Sector
Professional & Local Services

What they do

Factrika connects manufacturers with skilled workers on demand

What happened

Info Edge acquired an initial 18.58% stake for Rs 8.90 crore

Why it matters

The deal includes an option to increase the stake to 26% by March 2027

The details

  • Info Edge approved a strategic investment in Factrika on 14 August 2026.
  • Factrika received Rs 8.90 crore for an initial 18.58% equity stake.
  • Info Edge also invested Rs 90 crore into its subsidiary Startup Investments Holding Ltd (SIHL).
  • The total announced strategic investment outlay amounts to approximately Rs 98.90 crore.
  • Info Edge is the lead investor in this transaction with Factrika.
  • The company has an option to increase its stake to 26% based on performance milestones.
  • This additional stake acquisition must be completed by 31 March 2027.
  • The transaction was conducted on an arm's length basis between the parties.

The bigger picture

  • Factrika was incorporated recently on 2 July 2024.
  • Info Edge uses SIHL as a vehicle for direct investments in tech companies.
  • SIHL also manages indirect investments in Alternative Investment Funds (AIFs).

About the business

  • Factrika operates as an on-demand industrial workforce platform.
  • It connects manufacturers directly with skilled workers for immediate needs.
  • The legal name of the company is Udyogtech Ventures Private Limited.
  • Info Edge acquired shares through subscription to one equity share and 3,098 Compulsorily Convertible Preference Shares (CCPS).
  • CCPS are shares that automatically convert into regular equity shares under specific conditions.

What happens next

  • Info Edge may acquire an additional stake to reach 26% by 31 March 2027.
  • This expansion depends on Factrika meeting specific performance milestones.

The deal

Type
Strategic Investment

Investors

  • Info Edge India (Lead) — Parent company investing via wholly-owned subsidiary SIHL.

Founders

  • Kshitij Puri, Co-founder
  • Gaurav Asthana, Co-founder

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