Launch · Commerce & Consumer Brands

Lenskart launches virtual run event for vision care

By Startup Enthusiast · 14 August 2026

What they do

Lenskart operates a global omnichannel eyewear business with over three thousand stores across multiple international markets and digital platforms

The company launched a virtual run event named Drishti Ki Daud on its app to donate glasses based on user steps

The nationwide campaign runs over the Independence Day weekend and encourages participants to turn everyday fitness into social impact

Lenskart has launched a virtual running event called Drishti Ki Daud on its mobile application for the Independence Day weekend.
Participants can sync their fitness apps to complete a minimum of 20,000 steps on the platform during the event.
The company will donate prescription glasses through its non-profit wing, Lenskart Foundation, based on the total steps walked.
Walking 20,000 steps contributes one pair of glasses, while 50,000 steps contributes four pairs of glasses to people in need.
Users who finish the challenge receive a personalized digital finisher frame to share on social media along with permanent name credits.
The initiative addresses the issue of millions of Indians who cannot afford proper vision care and lack access to affordable optical solutions.
This campaign follows the success of an earlier movement called Run for Frame, which attracted nearly one million participants across multiple countries.

Millions of citizens across the country continue to lack access to basic vision care and affordable optical products.
The campaign aims to combine everyday fitness habits with a collective social mission to build a more vision-aware society.

Lenskart Solutions Limited operates as a technology-driven eyewear company offering prescription eyeglasses, sunglasses, contact lenses, and optical accessories.
The company sells products through an omnichannel model combining a massive retail network with websites and mobile applications.
Its portfolio features international optical labels such as OWNDAYS, Meller, Le Petit Lunetier, John Jacobs, Vincent Chase, and Aqualens.
The enterprise serves customers across India as well as international markets such as Spain, the Netherlands, Japan, Singapore, Thailand, and the UAE.
Its Lenskart Foundation runs community-focused programs like child eye care centers and mobile vision clinics to provide spectacles to underserved regions.