Funding · HR & Future of Work
Factrika raises ₹8.9 crore seed funding led by Info Edge
By Startup Enthusiast ·
- Date
- Company
- Factrika
- What it does
- On-demand industrial workforce platform
- Kind
- Funding
- Amount
- ₹8.9 Cr
- Stage
- seed
- Founded
- 2024
- Sector
- HR & Future of Work
What they do
Factrika operates an on-demand industrial workforce platform that connects manufacturers with skilled and verified factory workers
What happened
The startup raised ₹8.9 crore in seed funding led by Info Edge to strengthen its team, enhance technology, and expand manufacturing hubs
Why it matters
It has registered over 10,000 workers, serves clients like Lenskart and Jubilant Foods, and claims deployment hours are growing 50% to 70% monthly
The details
- On-demand industrial workforce platform Factrika has raised ₹8.9 crore in a seed funding round.
- The startup will use the fresh capital to scale its technology infrastructure and operations.
- It plans to expand its presence across major manufacturing hubs and industrial clusters in India.
- Factrika currently operates across Bhiwadi, Manesar, Bawal, Noida, and Bahadurgarh.
The bigger picture
- Indian factories face a daily worker shortage of 20% to 25% due to fragmented contractor-led staffing models.
- The startup is targeting what it estimates to be a $23 billion manufacturing workforce opportunity in India.
- The funding comes amid growing activity in India's digital blue-collar workforce market, with competitors like WorkIndia and Nia.one also raising capital recently.
About the business
- Factrika connects manufacturers with skilled and verified factory workers based on skills and availability.
- Workers can accept shifts digitally, while the platform manages attendance, payments, and digital work histories.
- The startup claims it can deploy workers within two hours and maintains a show-up rate of more than 90%.
- Its customer base includes companies such as Lenskart, Munjal Kiriu, Asahi India Glass, Jubilant Foods, and Epack Durables.
- The platform has more than 10,000 registered workers across over 20 skill categories.
- The company claims its model allows workers to improve their earnings by 20% to 30% through skill progression.
What happens next
- Deepen technology capabilities and expand the industrial workforce network across more manufacturing clusters in India.
The deal
- Type
- seed
Investors
- Info Edge (lead) — An Indian internet company that operates online classifieds portals like Naukri.com.
Founders
- Kshitij Puri, Co-founder
- Gaurav Asthana, Co-founder
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