Funding · Commerce & Consumer Brands
Ethera raises Rs 25 crore from Bluestone
By Startup Enthusiast ·
- Date
- Company
- Ethera
- What it does
- Lab-grown diamond jewellery brand
- Kind
- Funding
- Amount
- Rs 25 crore
- Based in
- Bengaluru
- Founded
- 2024
What they do
Ethera is a Bengaluru-based lab-grown diamond jewellery brand founded in 2024
What happened
It raised Rs 25 crore from existing investor Bluestone, which doubled its investment
Why it matters
The funds will expand retail stores, supply chain, design, tech, and brand awareness
The details
- Ethera, a lab-grown diamond jewellery brand, raised Rs 25 crore from Bluestone.
- The funding was announced on February 10, 2026.
- Bluestone, an existing investor, doubled its investment in the company.
- The company operates five retail stores in Bengaluru and Delhi.
- Ethera launches over 200 new designs every month.
- Each piece undergoes a 40-point quality check.
- The funds will be used to expand physical retail, strengthen supply chain, and invest in design, tech, and brand awareness.
The bigger picture
- India's lab-grown diamond jewellery market is estimated at $500 million, growing 35-40% year-on-year.
- Lab-grown diamonds are expected to gain share of the overall diamond jewellery market by 2030.
- Investor interest in lab-grown diamond jewellery startups is increasing.
- This round signals confidence in the segment's growth potential.
About the business
- Ethera sells earrings, bracelets, solitaires, pendants, and necklaces.
- Products use IGI-certified lab-grown diamonds and BIS-hallmarked gold.
- The brand operates five retail stores across Bengaluru and Delhi.
- It introduces over 200 new designs monthly to keep collections fresh.
- Each piece undergoes a 40-point quality check to ensure standards.
- The company is based in Bengaluru and was founded in 2024.
What happens next
- Expand physical retail presence.
- Strengthen the supply chain.
- Invest in design, technology, and brand awareness.
The deal
- Type
- funding
Investors
- Bluestone (lead) — Existing investor that doubled its investment in Ethera.
Founders
- Nitesh Jain, Co-founder
- Sharad Arora, Co-founder
About Ethera
- Product
- Lab-grown diamond jewellery including earrings, bracelets, solitaires, pendants, and necklaces.
- Customers
- Consumers purchasing lab-grown diamond jewellery for everyday wear and special occasions.
- How it makes money
- Retail sales through own physical stores and e-commerce platform.
- What sets it apart
- Design-first approach with IGI-certified lab-grown diamonds and BIS-hallmarked gold.
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